On August 30, 1996, one Atlanta-area station switched frequencies, making way for another. AM 1100 WLBB Carrollton, Georgia, moved to 1330 kHz and the 1100 kHz signal became the home of a new station, the then-WWWE, licensed to Hapewell.[2] In April 2003, WWWE began carrying the Spanish languageevangelical Christianreligious format known as "Radio Vida."[2] The station was later re-branded as "La Poderosa 1100 AM," carrying a Mexicanranchera music format.[3] In June 2013, the station was branded as "Radio Fiesta Mexicana" and began carrying a regional Mexican music format.
Acquisition by Davis Broadcasting
On July 12, 2023, it was announced that Beasley Broadcast Group would sell WWWE to Davis Broadcasting, which owns WLKQ-FM Buford, WCHK Canton, and WWWE (AM) (then WJZA) Decatur, as well as a cluster of stations in Columbus, Georgia. The amount of the sale was $250,000. Beasley would continue to own WAEC in Atlanta.[4][5][6] Following the acquisition, which was consummated on September 11, 2023, WWWE abandoned its talk radio format and began now simulcasting one of Davis Broadcasting's stations in Atlanta. The station changed its call sign to WJZA on October 19.
This station is not related to the current WTAM in Cleveland, which held the WWWE call sign from 1972 until 1996 and broadcast on the same 1100 kHz frequency. WJZA must sign off at night to avoid interference with WTAM, which is a 50,000 watt clear channel station, according to the Federal Communications Commission.
This station has the equipment for broadcasting in the IBOCdigital radio mode, using the HD Radio system from iBiquity. Several other stations owned by the Beasley Broadcast Group use the HD Radio system. On October 13, 2005, WWWE submitted a notice to the Federal Communications Commission of its intention to start digital broadcasting.[7] The station began broadcasting using the HD Radio AM hybrid mode system between 2006 and 2007 on a test basis, but has not continued using this system since.