WJXL broadcasts by day at 50,000 watts, the maximum power for commercial AM stations. But because AM 1010 is a clear channel frequency, WJXL reduces power at night to 30,000 watts and uses a directional antenna at all times to protect other stations on 1010 kHz. The transmitter is located on U.S. Route 90 in Jacksonville, west of Baldwin, Florida.[5] The studios and offices are on Hogan Road, also in Jacksonville.[8]
History
The station began broadcasting in 1947, and originally held the call signWJVB.[1][2] The station was originally owned by Jacksonville Beach Broadcasting Company and ran 250 watts during daytime hours only.[2] In 1953, the station's power was increased to 1,000 watts.[2] In 1957, the station was sold to Andrew B. Letson for $60,000, and the station's call sign was changed to WZRO.[2][9] In 1963, the station's call sign was changed to WBIX.[2] The station was silent for a period in 1963, and the station's power was increased to 10,000 watts late that year.[2] In 1966, the station was sold to Twin-Ten Radio for $250,000.[2][10]
The station aired a Gospel music format in the 1970s and 1980s.[1][11][12][13] In 1985, the station was sold to Sudbrink Broadcasting for $436,200.[14] In 1988, the station's call sign was changed to WXTL.[3] By 1990, the station had added nighttime operations of 143 watts.[15] In 1996, the station was purchased by McEntee Broadcasting for $240,000, and its call sign was changed to WIOJ.[16][3] As WXTL and WIOJ the station aired a religious format.[15][17][18][19]
In 2007, the station was sold to Seven Bridges Radio for $3.8 million, and the station adopted a sports format as "1010 XL", with its call sign being changed to WJXL.[20][3] That year, the station's power was increased to 50,000 during the day and 30,000 watts at night.[21][22] On August 4, 2008, the station began to be simulcast on 105.3 WJSJ.[23] The simulcast on 105.3 FM ended July 31, 2009.[24] Shortly thereafter the station would begin to be simulcast on 92.5 WFJO.[25] In March 2011, the simulcast would end, as WFJO adopted a gospel music format as "Joy 92.5".[26] In March 2012, the station would again be simulcast on 92.5 WFJO, which would change its call sign to WJXL-FM in September.[27][28]