Violet Grey

Violet Grey
IndustryConsumer goods
Founded2013
FounderCassandra Grey
HeadquartersLos Angeles
ProductsBeauty
Websitewww.violetgrey.com

Violet Grey is a Los Angeles based luxury beauty products retailer and content site founded in 2013 by Cassandra Grey.[1] The company combines magazine style content and shopping for beauty products.[2] Violet Grey hosts a magazine style blog called the Violet Files, where beauty insiders and celebrities discuss the products they use. In March 2021 this was presented as a 16-question interview with Virgil Abloh[3]

Collaborations

Violet Grey has partnered with Jasmine Tookes, Melanie Griffith, January Jones, Kim Kardashian, and Rosie Huntington-Whiteley.[4]

Emma Roberts had a Violet Grey photoshoot when she was six months pregnant.[5]

References

  1. ^ Chikhoune, Ryma (March 26, 2021). "Cassandra Grey Pivots Amid Store Closure".
  2. ^ Robert, Yola. "How Cassandra Grey Built Violet Grey Without Going To Business School". Forbes.
  3. ^ "'Violet Grey 2.0': The luxury beauty retailer charts a new path to growth". March 1, 2021.
  4. ^ Orofino, Emily (August 16, 2015). "Kim Kardashian Transforms Into Cleopatra For Stunning Photo Shoot". POPSUGAR Beauty.
  5. ^ Freund, Tatjana (March 18, 2021). "Emma Roberts Is a Sultry Brunette in a New Violet Grey Shoot". Marie Claire Magazine.