VK (drink)

VK
TypeAlcopop
ManufacturerGlobal Brands
Country of origin United Kingdom
Introduced1997
Alcohol by volume 3.4%
Websitevkofficial.com

VK is a brand of alcopop produced by Global Brands.[1] It is sold and marketed in the United Kingdom. Morning Advertiser ranked it as the second most popular UK ready-to-drink in 2022, after WKD.[2][3]

Product information

VK contains 3.4% alcohol by volume (ABV). The drink was launched in 1997 in Chesterfield, Derbyshire, England.[4]

Varieties

As of 2023:

No. Name Information
1 VK Blue Mixed fruit flavour
2 VK Raspberry & Peach Raspberry and peach flavour
3 VK Strawberry & Lime Strawberry and lime flavour
4 VK Black Cherry Cherry flavour
5 VK Apple & Mango Apple and mango flavour[5][6][7][8]
6 VK Tropical Fruits Tropical fruits flavour
7 VK Orange & Passionfruit Orange and passionfruit flavour
8 VK Watermelon Watermelon flavour[9]
9 VK Pineapple & Grapefruit Pineapple and grapefruit flavour, low calories and low alcohol[10]
10 VK Pear Pear flavour, now discontinued[11]
11 VK Ice Iced lemon flavour
12 VK Candy Cane Strawberry and peppermint seasonal edition flavour
13 VK & Soda Berries Lower alcohol and sugar VK, Berry flavour
14 VK & Soda Lime Lower alcohol and sugar VK, Lime flavour
15 VK Chocolate Orange Chocolate and orange seasonal edition flavour
16 VK Apple & Blackcurrant Apple and Blackcurrant flavour[12][13]

References

  1. ^ "VK". Global Brands. Retrieved 2023-03-08.
  2. ^ "WKD Blue tops RTD category". Morning Advertiser. 28 November 2022. Retrieved 2023-02-24.
  3. ^ "The Drinks List – top brands to stock in 2022". Morning Advertiser. 29 November 2021. Retrieved 2023-03-08.
  4. ^ "VK founder follows in father's footsteps". Midlands Property News | Insider Media Ltd. 10 October 2017. Retrieved 2023-02-24.
  5. ^ "Apple & Mango". VK Official. Retrieved 23 July 2024.
  6. ^ Martin, Felicity (23 July 2024). "Watch me work it, I'm perfect! The return of electro-house, pop's trashiest, brattiest sound". The Guardian. Retrieved 23 July 2024.
  7. ^ French, Phoebe (19 September 2017). "Research reveals top student drinks". The Drinks Business. Retrieved 23 July 2024. A study conducted by mobile payment app Yoyo Wallet has revealed that UK students are opting for spirits in favour of beer and cider, while wine does not appear in the list of the 20 most popular drinks bought through the company.
  8. ^ "What's hitting the shelves? New beverage launches". beveragedaily.com. 6 February 2023. Archived from the original on 6 February 2023. Retrieved 23 July 2024. ...the original VK range, which includes VK Blue, VK Strawberry & Lime, VK Orange & Passion Fruit, VK Tropical Fruits, VK Apple & Mango, VK Watermelon, VK Black Cherry, and VK Raspberry & Peach...
  9. ^ "VK unveils new watermelon flavour following public demand". Bar magazine. 16 August 2018. Retrieved 2023-03-08.
  10. ^ "Global Brands launch low calorie, low alcohol RTD". Talking Retail. 2009-04-23. Retrieved 2023-03-08.
  11. ^ "Global Brands adds VK Pear to Vodka Kick range". Talking Retail. 2008-09-04. Retrieved 2023-03-08.
  12. ^ "VK rolls out on-trend Apple & Blackcurrant flavour". Scottish Local Retailer Magazine. Retrieved 23 July 2024.
  13. ^ "VK adds Apple & Blackcurrant flavour to range". Convenience Store. July 2, 2024. Retrieved 23 July 2024.