Upon This Rock is the debut solo album by Christian rock musician Larry Norman, released in 1969. Produced by Hal Yoergler, Upon This Rock was called the first full-blown Christian rock album.[2]
Background
In 1969, Norman was signed by Mike Curb at Capitol Records.[3] In response to his claim that young people no longer were interested in singing songs about God to which they could not relate, Norman released his first solo rock album, Upon This Rock, in December 1969.[3] Called the "Sergeant Pepper of Christianity", the album is a blend of folk, psychedelic, and rock.[3][2]
After releasing Upon This Rock, Capitol Records had no idea how to market it since its content was outside of the standards of the Gospel music genre.[4] Although Norman's concerts were sold out, the album was not selling, so Capitol Records subleased the album to a smaller label. In February 1970, telling Norman there was no audience for his music, Capitol dropped Norman from its label.[4][5]
Norman negotiated a deal with Benson Records and Upon This Rock received increased sales due to its distribution in Christian bookstores.[6]
Tracks
Original LP release
Upon This Rock (Capitol 1969)
Produced by Hal Yoergler