Unmad was founded in Dhaka, Bangladesh by Kazi Khaleed Ashraf and Ishtiaq Hossain. The first issue was dated May 1978.[7] The schedule was initially quarterly, but it switched to a monthly schedule in 1991. Normally, each issue is 28 pages, with longer special issues at the two holidays Eid al-Fitr and Eid al-Adha.[8] An issue typically contains between eight and ten "stories", each drawn by a different cartoonist. Management has not sold advertisising because of the effort required to do so, and to avoid editorial influence by advertisers.[9]
Writers
“Unmad's style is more about self-criticism, he is bullying himself, he is the insane person while everyone else is sane and by reversing the lens as such, the social commentary becomes poignant. But at the end of the day, the reader realises that it is not the case, and reality, in fact, is rather crazy. The writer is employing negative psychology to highlight the discrepancies of reality.”
“This is a time of saturated information; but this information is not knowledge. The job of the cartoonist is to convert information into knowledge. The knowledge, then, has to be transformed into wisdom. Wisdom is what can be useful for society.”
^Özdemir, Metin (2014). "Magazines and Newspapers Outside the United States". In Attardo, Salvatore (ed.). Encyclopedia of Humor Studies. SAGE Reference. ISBN978-1-4129-9909-0. Unmad, meaning "mad (or insane)," is a monthly satire magazine in Bangladesh. It was launched in 1978, and it had a style similar to MAD magazine.