It had its world premiere at the 2024 Sundance Film Festival on January 21, 2024, and was released on October 18, 2024, by Level Ground Productions.
Premise
The film follows former and current workers of Amazon, as they form the Amazon Labor Union, and take on the company to form a union.
Production
In 2020, producers Samantha Curley and Mars Verrone contacted labor organizer Chris Smalls to discuss making a documentary about his efforts to organize workers at Amazon's JFK8 warehouse in Staten Island. Curley and Verrone brought on director Brett Story after seeing her short film CamperForce, about Amazon's seasonal workforce.[3]
As Smalls and his fellow organisers formed the Amazon Labor Union and began a union drive at the warehouse, Story saw the opportunity to make a film about “a new generation of labor organizers, a generation that’s grown up entirely in the post-Reagan era of union decline and globalized corporate capital, and who would be learning, in real time, how to organize collectively and outside of mainstream union support”.[4]
Five months into production, Story invited Stephen Maing to co-direct the film.[5] Together, they followed organizing efforts on Zoom and on the ground in Staten Island, as well as internal efforts by Amazon to discourage employees from joining the union.[6] They showed the film to participants in the project, in order to vet anything that could potentially be high-risk or fireable, with all of them responding well to the film.[7] An interview with a union-buster was filmed but cut during post-production, in order to keep the film focused on the organizers.[8]
The film had its world premiere at the 2024 Sundance Film Festival[16] where it won the U.S. Documentary Special Jury Award for the Art of Change.[17] In June 2024, it was announced Level Ground Productions would self-distribute the film, setting an October 18, 2024, release.[18] The filmmakers opted for a self-distributed release after distributors failed to acquire the film, with some stating they loved the film but unable to distribute due to an ongoing relationship with Amazon MGM Studios.[19][20]
Reception
On the review aggregator website Rotten Tomatoes, 85% of 27 critics' reviews are positive, with an average rating of 7.5/10.[21]Metacritic, which uses a weighted average, assigned the film a score of 75 out of 100, based on 8 critics, indicating "generally favorable" reviews.[22]