Trayal
Trayal Corporation (Serbian: Трајал Корпорација, romanized: Trayal Korporacija) is a company manufacturing tires, protective devices and industrial explosives based in Kruševac, Serbia. HistoryTrayal Corporation was founded in 1889 in Kruševac as a "Gunpowder Works".[3] In 2006, the Government of Serbia sold 76.9% of shares of the company to the Bulgarian Brikel (owned by the businessman Hristo Kovachki) for a sum of 12.1 million euros, with the obligation to invest 25.1 million euros.[4] At the time, Trayal Corporation had 3,500 employees in five divisions.[5] However, over the years, most of the production was significantly reduced due to poor management. In 2011, the American tire manufacturing company Cooper Tire & Rubber Company took automobile tire facilities of Trayal for a sum of 13 million euros.[6][7] The newly established company which has disintegrated from the Trayal Corporation, was named "Cooper Tire & Rubber Company Serbia" d.o.o.[7] In 2013, the Government of Serbia took over the company's remaining assets, as it accumulated 130 million euros of debt and contract with the Bulgarian company was cancelled.[5] In 2017, Trayal Corporation developed remotely-controlled anti-hail protection system used in agriculture.[8] As of 2018, "Trayal Corporation" is the largest employer in the city of Kruševac, with exports to the foreign markets.[3] Market"Trayal Corporation" exports to the neighbouring Balkan countries, EU countries and the United States.
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