The podcast was launched in November 2020 and is produced by Goalhanger Podcasts.
It is the highest-ranked UK history podcast on Spotify and Apple, and in the top 10 in the US charts.[3] As of June 2023[update] it has 409 episodes and a rating of 9.7 on IMDb.[4] In October 2024, The Wall Street Journal revealed the podcast gets 11 million downloads a month, 1.2 million monthly YouTube views and over 45,000 paying subscribers, and seven out of 10 listeners are under 40.[5] They estimated Holland and Sandbrook each earn nearly $100,000 a month.[6] It received the 2023 President's Medal from the British Academy, the first time this had been awarded to a podcast.[7]
"First and foremost, because I think people are bored with history being told in a hand-wringing, pious, judgmental and moralistic way – they want it brought to life by people who are genuine enthusiasts and love the past."
— Dominic Sandbrook answering the question What's the secret of its success? in a 2024 interview with The Daily Telegraph.[8]