The Perfume Shop

The Perfume Shop
Company typeSubsidiary
The Perfume Shop
IndustryRetail
Founded1992
Headquarters
High Wycombe, Buckinghamshire, UK
Number of locations
269 (2016)
Area served
UK & Ireland
Key people
  • Gill Smith (Managing Director)
  • Peter Mcnab (CEO Health & Beauty UK)
  • Dominic Lai (Group Managing Director)
ProductsPerfume, Aftershave, Fragrance
OwnerA.S. Watson Group
Number of employees
1400 (2010)[1]
ParentCK Hutchison Holdings
Websitehttp://www.theperfumeshop.com/
The Perfume Shop, Southside Wandsworth, London

The Perfume Shop is a United Kingdom perfume retailer founded in 1992 and owned by A.S. Watson (Health & Beauty UK) Ltd, which is part of the A.S. Watson Group. The A.S. Watson Group acquired The Perfume Shop in 2005. The company is based in High Wycombe, Buckinghamshire, with a distribution centre in Dunstable. It is the second largest fragrance retailer in the UK.[2]

History

The Perfume Shop started in 1992. When bought by Merchant Retail Group plc in 1991, it was originally called EauZone. Eauzone had six stores but three were closed down immediately, with only Guildford, Portsmouth and Basingstoke being retained. That year, The Perfume Shop also opened in Meadowhall, Sheffield and The Glades Shopping Centre, Bromley (now Intu). Typically, The Perfume Shop trades from smaller shops than many other retailers and they averaged 400 square feet. Half of their sales came in the six weeks before Christmas. It became a classic brick and mortar operation with both high street shops and a website.

The Perfume Shop @ Superdrug

Since 2010, it has operated a shop in shop concept at Superdrug stores. The project was initially trialled with 11 stores including Aylesbury, Milton Keynes, Bury, Glasgow, and Westfield London.

Rewards Club

In September 2011, it launched a loyalty card scheme named ‘Rewards Club’.

References

  1. ^ "Perfume – Fragrance – Gift Sets – The Perfume Shop" (PDF). www.theperfumeshop.com.
  2. ^ "Perfume Brands | The Perfume Shop | The Perfume Shop". www.theperfumeshop.com. Retrieved 14 October 2018.


Stub icon

This article about a retailer in the United Kingdom is a stub. You can help Wikipedia by expanding it.