The Magic of Believing is the tenth studio album by American singer Dionne Warwick. It was released in 1968 on Scepter Records special for Easter. The singer recorded this album entirely in the genre of gospel music.[1] The band Drinkard Singers, which included Warwick's closest relatives, took part in the recording of the album.
The Billboard reviewer stated that Warwick's warm, inspirational style works the same chart magic for these devotional standards that mark her top ten records.[4]Record World called the album "a masterpiece in itself."[5]
William Ruhlmann from AllMusic wrote: "Fans of Warwick's pop-soul records will at times have difficulty recognizing her here; she occasionally sings in a higher register than usual, and she is often more overtly emotional than on her deliberately restrained pop hits. Clearly, however, this is music close to her heart, and she and the Drinkards perform it without any concessions to pop style; this is traditional gospel music, traditionally sung."[2]