The Macintosh Way

The Macintosh Way
AuthorGuy Kawasaki
LanguageEnglish
GenreNon-fiction
PublisherScott, Foresman and Company
Publication date
1990
Publication placeUnited States
ISBN0-673-46175-0
OCLC19814888
338.7/61004165/0973 20
LC ClassHD9696.C64 A865 1990
Followed byDatabase 101 

The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.[1][2][3][4][5]

Chapter listing

  1. First Blood
  2. Macintosh Days
  3. Environment
  4. Great Products
  5. Support
  6. Marketing
  7. User Groups
  8. Evangelism
  9. To Market, To Market
  10. The Printed Word
  11. Working with the Mothership
  12. How to Give Good Demo
  13. Presentation Manager
  14. Trade Show Mavenship
  15. How to Drive your (MS-DOS) Competitors Crazy
  16. The Macintosh Guide to Dating and Marriage
  17. Sayonara

References

  1. ^ Palmer, Alex (2013-02-18). "Guy's Way". Publishers Weekly. 260 (7): 1–3.
  2. ^ Lutz, Michael; Chapman, D. Brent; Anderson, Peter G.; Kitchen, Andrew; Carithers, Warren R. (May 1990). "Book Reviews". IEEE Software. 7 (3): 118.
  3. ^ Sterling, ChristopherH. (January 2012). "1. CBQ REVIEW ESSAY: Steve Jobs and Apple Computer". Communication Booknotes Quarterly. 43 (1): 1–10. doi:10.1080/10948007.2012.646105.
  4. ^ Valley, Santa Clara (1990-09-17). "Software 'evangelist' espouses a 'righteous' philosophy". Marketing News. 24 (19): 18–18.
  5. ^ "Macintosh Way is not for nerds". Free Lance. Hollister, California. 1990-06-11. p. 14. Retrieved 2025-01-05 – via Newspapers.com.


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