The Flow (website)

Logo

The Flow is a Russian music and entertainment site surrounding hip-hop culture, founded in 2014.

History

On 2 June 2014, the former team of Rap.ru launched the site The Flow as the main media site for rap and everything, especially with what's popular among Russian youth.[1][2]

In 2017, editors of The Flow released a show on their YouTube channel called "Russian rap in first person". The first guest on the show was rapper Vitya from the group "АК-47".[3]

In 2019, The Flow and label Universal Music Russia launched a competition for rappers, with the main prize being a music video consisting of a budget for fifteen thousand dollars. The judge of the competition was rapper Vladi of "Kasta".[4]

Management and employees

Editors:[5]

  • Ruslan Munnibaev (Moscow) (2014—present)
  • Aleksei Gorbash (Minsk) (2014—2021)[6]
  • Nikolai Redkin (Moscow) (2014—2020)[7]
  • Andrei Nedashkovskiy (Kyiv) (2014—present)
  • Kirill Busarenko (Vladivostok[6]) (2018—present)

Statistics

According to the Internet company Alexa, in November 2020, The Flow was rated among the 30 thousand most popular sites on the Internet.[8]

Other projects

In 2014, chief editor Andrei Nikitin became editor-in-chief of the Moscow-based journal Time Out,[9] later becoming the section editor of "Music" on the site Afisha Daily,[10] and also becoming a judge on the Jager Music Awards, where he has been getting help from Lesha Gorbash & Nikolai Redkin.[11]

On 24 July 2017, Andrei Nikitin gave a lecture at the summer cinema "Музеон" on "how rap in Russia went from a marginal genre into the youth mainstream".[12][13]

References

  1. ^ "The Flow отвечает на вопросы читателей (2 июня 2015 года)". the-flow.ru. Archived from the original on 2020-10-31. Retrieved 2020-11-28.
  2. ^ "О проекте The Flow". the-flow.ru. Archived from the original on 2020-11-26. Retrieved 2020-11-28.
  3. ^ "Редакция The Flow запустила шоу «Русский рэп от первого лица» (автор: Егор Беляков) (24 августа 2017 года)". daily.afisha.ru. Retrieved 2020-11-28.
  4. ^ "Сайт The Flow и лейбл Universal запустили конкурс для рэперов (11.10.2019)". 34mag.net. 11 October 2019. Archived from the original on 2021-01-26. Retrieved 2020-11-28.
  5. ^ "Редакция The-Flow". the-flow.ru. Archived from the original on 2020-12-02. Retrieved 2020-11-28.
  6. ^ a b "Леша Горбаш: открытое интервью с редактором The Flow". 34mag.net. 2018-04-14. Archived from the original on 2020-12-04. Retrieved 2020-11-28.
  7. ^ "«Хороший редактор всем недоволен»: интервью с Колей Редькиным". 34mag.net. 2019-03-27. Archived from the original on 2020-12-05. Retrieved 2020-11-28.
  8. ^ "the-flow.ru Competitive Analysis, Marketing Mix and Traffic - Alexa". alexa.com. Archived from the original on 2020-06-19. Retrieved 2020-11-28.
  9. ^ "Jager Music Awards - Эксперты". timeout.ru. Archived from the original on 2019-12-02. Retrieved 2020-11-28.
  10. ^ "«Arcade Fire — это как Юрий Антонов»: музыканты и промоутеры о Primavera Sound (4 июня 2014 года)". daily.afisha.ru. 4 June 2014. Archived from the original on 2021-05-12. Retrieved 2020-11-28.
  11. ^ "Jager Music Awards - Эксперты". jagermusicawards.net. Archived from the original on 2020-11-26. Retrieved 2020-11-28.
  12. ^ "18 главных премьер, концертов, выставок и лекций недели в Москве (24 июля 2017 года)". daily.afisha.ru. Archived from the original on 2020-10-27. Retrieved 2020-11-28.
  13. ^ "Как рэп в России из маргинального жанра превратился в молодежный мейнстрим (автор: Андрей Никитин) (24 июля 2017 года)". youtube.com. 24 July 2017. Retrieved 2020-11-28.