The Film Crew (video)
The Film Crew was a viral video created by Aimee La Joie in 2020. Her depiction of film crew members began from a TikTok trend before going viral on Twitter. BackgroundIn the Summer 2020, the song Mr. Blue Sky became a trend for people in everyday situations on TikTok. Aimee La Joie contributed to the trend, basing her version on the professions of people on a film set.[1] Some of the characters include the actress, the director, the sound guy, the screenwriter, the first camera assistant, the costume designer, the producer,[2] the production assistant, the stuntwoman, the child star, her mother and set teacher.[3] In August 2020,[4] the video went viral, reaching over 100,000 shares and 7 million views on Twitter,[2] which prompted La Joie to make more videos of other film set personnel.[1] ResponseJohn Plunkett at The Poke praised the video and said it initially went viral after Twitter user @leesteffen had shared it.[4] Cinemanía said that they hope it draws attention to films in which women are mainly behind the camera.[3] After La Joie released several similar videos by 2021, Scroll.in pointed out that La Joie had included Tom Cruise, referring to Cruise's altercation with crew members of Mission Impossible 7 from December 2020.[5] Variety said the video aired on The CW and shared a link to the original which was published on La Joie's TikTok account on June 19, 2020.[6] References
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