The film was released in theatres across New Zealand on 11 October 2007. The film grossed $93,950 after four days on 35 screens to rank sixth on the week's box office top 20; after seven days, it had earned $127,320, and earned another $52,000 over Labour Weekend.[2]
NZFC support
In May 2006, Devil Limited Ltd received a total of $859,314 from the New Zealand Film Commission to produce the film. This included full blow-up from HD acquisition and sound-post to digital-dolby 35mm in support the film's NZ multi-plex release strategy.[3]
Release
The Devil Dared Me To had its world premiere at SXSW and screened at over 20 International Film Festivals. It has sold to Wild Bunch for the United Kingdom, Vivendi for the United States and Boll AG for the rest of the world.
The Devil Dared Me To is rated R16 in New Zealand for sex scenes, violence, drug use and offensive language.