Thai Rung Union Car

Thai Rung Union Car Public Co., Ltd
Native name
ไทยรุ่ง
Company typePublic
SET: TRU
IndustryAutomobile manufacturing
Founded1967; 58 years ago (1967)
FounderVichien Phaoenchoke
HeadquartersNong Khang Plu, Nong Khaem, Bangkok 10160
Key people
  • Pranee Phaoenchoke (Chairman & President)
  • Sompong Phaoenchoke (CEO)
ProductsTooling, auto parts production and assembly
RevenueIncrease 2,577 million baht (2018)[1]
Increase 181 million baht (2018)[1]
Total assetsIncrease 3,927 million baht (2018)[1]
Total equityIncrease 3,268 million baht (2018)[1]
WebsiteOfficial website

Thai Rung Union Car (Thai: ไทยรุ่ง) formerly known as Thai Motor Corporation (THAMCO) is the only Thai-based automobile manufacturer. The company was established in 1967—began assembling Leyland vehicles before Isuzu, Toyota, Nissan and Chevrolet vehicles. In addition to assembly, the company manufactures its own brand car under the name Thai Rung.[a]

Thai Rung exports semi-knocked-down kits (SKD) to Chile, Peru, Colombia and Ecuador—with plans for further exports to the Philippines, Cambodia, Laos, Malaysia, Egypt, Sudan, Yemen, Central America and Caribbean.

History

1967–1994: Thai Motor Corporation

The company was established by Vichien Phaoenchoke in 1967 as Thai Motor Corporation (THAMCO) and began assembling Leyland vehicles. After Leyland's decline—THAMCO switched its business to assembling Isuzu, Toyota, Nissan and Chevrolet vehicles in the 1980s and 1990s.

1994–present: Thai Rung Union Car

The company was first listed on the Stock Exchange of Thailand (SET) on 21 November 1994 (1994-11-21) after changed its name from THAMCO.[2] It remains 70% owned by Phaoenchoke family members, with Sompong Phaoenchoke being the CEO of the company.[3]

Thairung Adventure Master, based on the Isuzu D-Max

In 1999, Thai Rung supplied the Chevrolet plant in Arica, Chile with Grand Adventure body parts to make the Chevrolet LUV Wagon and the Grand LUV.

Sales of the Adventure Master, based on the Isuzu D-Max pickup started in 2003 with about 300 units sold per month. At the same time sales of the Xciter, based on the Nissan Frontier D22, were around 100 units per month.

Models

The Isuzu TF-based "Adventure" was replaced in 2004.
Thairung Allroader.

Lineup

Discontinued

Notes

  1. ^ Abbreviated as TR.

References

  1. ^ a b c d "TRU: Financial Data". Stock Exchange of Thailand (SET). Retrieved 5 December 2019.
  2. ^ The Stock Exchange of Thailand : Company Profile
  3. ^ The Stock Exchange of Thailand: Major Shareholders
  4. ^ "TR Transformer II". Thai Rung. Retrieved 5 December 2019.