Terry O'Reilly (broadcaster)

O'Reilly in 2017
Terry O'Reilly and Mike Tennant talk about The Age of Persuasion on Bookbits radio.

Terry O'Reilly (born July 7, 1959 in Sudbury, Ontario)[1] is a Canadian broadcast producer and radio personality best known as host of the CBC Radio One series O'Reilly on Advertising, The Age of Persuasion and Under the Influence, which examine the cultural and sociological impact of advertising and marketing on modern life.[2]

Career

A graduate of Ryerson Polytechnical Institute,[3] he began his career as an advertising copywriter in radio,[4] and later launched his own radio and television advertising production company, Pirate Radio and Television, in 1990.[5] All three of his CBC Radio series and podcasts were independently produced for the network through Pirate until 2018.

With his Age of Persuasion co-producer Mike Tennant, he published the book The Age of Persuasion: How Marketing Ate Our Culture in 2009.[6] In 2017, O'Reilly published his second book This I Know: Marketing Lessons from Under the Influence, a collection of marketing insights and tips to help small to medium-sized companies that can't afford a high-priced advertising agency.[2]

In 2021 he published My Best Mistake: Epic Fails and Silver Linings, a book about the lessons people in business learned from failures which had the effect of setting up their later successes.[7] The book was a National Business Book Award finalist in 2022.[8]

References

  1. ^ Sudbury Living, Spring 2011.
  2. ^ a b Christopher Adams, "Ad man: Terry O'Reilly's musings on marketing offer valuable life lessons". Winnipeg Free Press, March 18, 2017.
  3. ^ "Terry O'Reilly offers insight into public speaking". Vaughan Citizen, April 11, 2016.
  4. ^ Michael D. Reid, "The truth behind advertising; Ad guru, CBC host Terry O'Reilly gives insider's view of the industry". Victoria Times-Colonist, April 25, 2014.
  5. ^ Harvey Schachter, "What Terry O'Reilly knows about marketing". The Globe and Mail, March 1, 2017.
  6. ^ Christopher Adams, "Need little persuasion to enjoy taste of ad world". Winnipeg Free Press, October 31, 2009.
  7. ^ Ted Woloshyn, "Wrong can feel so right; Sometimes a huge mistake results in a surprising success". Ottawa Sun, October 30, 2021.
  8. ^ "CBC host Terry O'Reilly among finalists for $30K National Business Book Award". Canadian Press, October 19, 2022.


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