Steven Cliff Bartlett (born 26 August 1992) is a British entrepreneur and podcaster. He was the co-founder and co-CEO of Social Chain, but stepped down as CEO in 2020.[2] In 2021, he began appearing as an investor on the BBC One show Dragons' Den.[3][4] He also runs The Diary of a CEO podcast.[5]Spotify Wrapped ranked it in the top 10 most popular podcasts globally in 2023.[6] He is also the founder of Thirdweb, Flight Story and Flight Fund.[7][8] Bartlett has been frequently criticised for making misleading claims and breaching advertising standards.[9][10][11][12]
Early life and education
Steven Cliff Bartlett[13] was born on 26 August 1992[14] in Botswana to an English father and a Nigerian mother.[15] His mother left school at age seven and could not read or write; his father is a structural engineer.[16] Steven moved with his family to Plymouth, England, at the age of two. Here, he grew up, attending a secondary school, Plymstock School, from which he was expelled in sixth form.[17][18][19] He went to study at Manchester Metropolitan University, but dropped out after one lecture.[18][20]
During his early years Bartlett moonlighted as a rapper under the moniker "Lyricist".[21]
Career
In 2013, Bartlett founded Wallpark, an online messaging board.[20] In 2014, Bartlett co-founded Social Chain, a social media marketing company based in Manchester, England, United Kingdom, along with Dominic McGregor.[2][22] He created a podcast series called The Diary of a CEO, in 2017 which has featured guests including Liam Payne and Tom Blomfield.[23] As of 2021, it was Europe's most downloaded business podcast and has featured British entrepreneurs Ben Francis, Lee Chambers and Grace Beverley, as well as other public figures including former Health Secretary Matt Hancock and Canadian psychologist Jordan Peterson.[24][25] In 2023, according to a podcast chart, The Diary of a CEO has the second largest weekly audience in the United Kingdom.[26]
In 2019, the Financial Times reported that Steven and Wanja Oberhof would jointly manage Social Chain AG, which was valued at €186M at the time that it merged with Lumaland.[27] In 2019, Social Chain and German online retailer Lumaland merged to become The Social Chain AG, listing on Xetra and the Düsseldorf Stock Exchange.[22] The listing valued the business at over $200 million.[28] In November 2021, Social Chain AG moved to the Frankfurt Stock Exchange's prime standard reaching a valuation of $600 million. Bartlett's website initially said that he founded a $600 million company. However, The Times reported that Bartlett had left the business at the time of the second listing.[29] Bartlett noted to The Times that he retained a “significant” shareholding in Social Chain AG at the time of the second listing and that he was under contract to work for the company “on a range of strategic matters” at the time of the $600m valuation, including the up-listing to the Prime Standard of the Frankfurt Stock Exchange, for which he received a “further package of virtual shares/options”.[29][30]
In 2019, he featured in the Channel 4 series The Secret Teacher,[31] going undercover at a school near Liverpool as a teacher.[32]
He created the private equity company Catena Capital,[33] in December 2020 then joined the board of directors of Huel, a £72 million food replacement company, as a non-executive director.[34][8] Later on, in 2021, Bartlett joined the BBC One investment show Dragons' Den.[35]
In September of 2023, Bartlett accompanied Prince William on Royal visits in Bournemouth after being announced as an advocate of his foundation, Homewards.[36]
Kimaï will be working with Steven and his team to amplify their digital presence, in exchange for a 3 per cent equity stake. The deal is the biggest investment made by The Diary Of A CEO podcast host since he first joined the programme in 2021.[37]
In May 2024, The Diary of a CEO podcast launched a dedicated 24/7 channel exclusively on Samsung TV Plus. The Diary of a CEO is the first vodcast (video podcast) and YouTube channel of its kind to partner with Samsung, the company revealed.[38][39]
Projects
Thirdweb
Thirdweb, a Web3 startup founded by Bartlett, raised $5m in seed investment, and an additional $24 million in 2022, nine months after going live. The Series A funding round valued the startup at $160 million.[40] The funding was led by Katie Haun's $1.5 billion crypto fund, with participation from investors including Coinbase Ventures, Shopify, and Polygon. The company aims to simplify the process of building decentralized applications on the blockchain.[7]
Flight Fund
In January 2023, Bartlett launched Flight Fund, a $100 million fund for tech investment.[41] The fund claims to support diverse founders and high-growth startups in blockchain, biotech, health, commerce, technology, and space sectors. The fund had a stated goal to invest in around 20 companies, offering small stakes at discounted valuations in exchange for support from previous founders who are limited partners in the fund.[8]
Advertising guidelines breaches
The BBC, which currently airs The Dragons' Den, reprimanded Bartlett in 2022 for breaching BBC guidelines on advertising after wearing jewlery on the programme of a brand which he promoted in posts on social media. In a statement, they told The Radio Times: "We have clear guidelines around talent's commercial activity while working with us. Steven has been reminded of the guidelines." In a statement, Bartlett addressed the issue, adding: "This was a genuine oversight on my part. The posts have now been taken down."[42]
The Advertising Standards Authority took action against Bartlett in August 2022 for breaching the CAP Code (Edition 12) rules 2.1, 2.3 and 2.4, in which he covertly advertised the meal replacement firm Huel. The ASA ruled that the advertisement must not appear again in its current form and subsequently advised Bartlett and Huel to "ensure that they made clear the commercial intent of advertising content in podcasts in future, for example by including a clear and prominent identifier such as 'advertisement' and making sure the break from editorial content to the ad was clearly and audibly identified."[43] In August 2024, he was further censured for promoting Huel and Zoe on Facebook for giving the impression of an independent review and without declaring his commercial interests in the companies.[44][45][46]
Reception
In 2020, Bartlett was inducted into the Manchester Hall of Fame. In the same year, he was included in the Forbes 30 Under 30 list.[47]
Clive Martin, writing in the New Statesman in August 2024, described Bartlett's podcast as having a "bland, pseudo-motivational style" which he suggested was key to its success. He criticised the lack of unique guests on The Diary of a CEO, stating that many of its guests appeared on other similar podcasts such as The Joe Rogan Experience, Lex Fridman, and Danny Jones. He described Bartlett as "avoidant, opaque and prone to a bit of reputational overplaying" and "a door-to-door salesman flogging not a product, but a way of being – a used car dealer for the soul".[48]
Zoe Beaty wrote an article in The Independent the same month stating that Bartlett was considered a polarizing figure by the general public. Beaty wrote that Bartlett had been accused of exaggerating his wealth and the value of his Social Chain company, because the original startup he founded was sold for only £7.7m. Beaty asserted that he had been criticised for having alternative medicine-related guests on his podcast whose assertions are not backed by scientific evidence.[21]
Books
In 2021, Bartlett released his first book, Happy Sexy Millionaire,[49] which was a Sunday Times bestseller.[50] In 2023, Bartlett released his second book, The Diary of a CEO: The 33 Laws of Business and Life,[51] where he recollects topics from the podcast of the same name and condenses it into a published print version. The Diary of a CEO: The 33 Laws of Business and Life was shortlisted at The British Book Awards for Book of the Year after it became the fastest-selling personal development book since records began.[52][53]