Spectacular Blue Smith (born September 7, 1986), known by his stage name Spectacular, is an American rapper, entertainer, keynote speaker, entrepreneur, television personality, author, and philanthropist. He is the Chairman and CEO of Adwizar Inc.[1] and founder of the record label Mula Music Group.[2]
In 2018, Black Enterprise described Smith as "five most influential celebs that cross-pollinate between music and tech," estimating that his net worth was $65 million.[3]
Career
Smith started performing with his brother in a hip hop group called Pretty Ricky[4] at the age of 11. His father, Joseph "Blue" Smith, of Jamaican descent,[5] was the owner of the indie label[6] and managed the group. Smith contributed musically and also choreographed the group's stage performances. After signing with Atlantic Records, the band went on the Scream IV tour, they promoted songs such as "Grind With Me"[7] and "Your Body".[8][9]
In addition to being a recording artist, Smith is also an entrepreneur. Intrigued by the business possibilities of social media, he experimented with Pretty Ricky's Facebook page, testing out theories behind social networks for a full year until he found a system for gaining and monetizing followers.[10] He then turned those ideas into Adwizar, a company that manages and monetizes social media accounts.[11] The company manages social media pages of artists such as Bow Wow, Kevin Gates, Soulja Boy, Master P, Birdman, and Bone Thugs-n-Harmony.[12][13][14] Smith has also claimed that he is the owner of the social media brand Grumpy Cat, which he claims is valued at 100 million dollars.[15]
On February 14, 2017, Smith released his first book, titled Spectacular Love: How to Make Good Love Last, published by Bluestar Books.[16]
In 2018, several online publications reported that Smith was enrolled at Harvard Business School, after Smith posted a photo of himself wearing a Harvard University hoodie, while sitting in a classroom. However, no further details have been provided about Smith’s specific enrollment, including whether he completed all requirements to obtain a degree.[17]
2020
On December 7, 2020, Smith allegedly fake-sneezed and said "Coronavirus," resulting in an argument between him and a Disney employee. Smith responded physically.[18] According to an arrest affidavit from the Orange County Sheriff's Office, Smith accidentally punched the Disney employee while falling.[19][18][20] Smith later responded that "There's 2 sides to every story."[21]
^"Boys to Men - Pretty Ricky". Vibe Magazine. Google Books: Vibe Media Group. 1 October 2008. p. 108. Retrieved 10 February 2020. Born to a Jamaican mother, Smith's father died...
