The Snowdog Art Trails are a series of public art exhibitions of large Snowdog sculptures, organised by Wild In Art from 2016 to 2018.[1] They celebrate the Snowdog from the 2012 short film, The Snowman and the Snowdog, and feature sculptures painted in a wide variety of styles, many of which reflect the area in which the dogs are displayed. In addition to large fibreglass Snowdogs, the exhibitions have also featured smaller Snowpups, decorated by and, after the event, given to local primary schools.
The trails are supported with maps and apps, allowing visitors to keep track of which Snowdogs they've found.[2][3] For the Ashford trail, visitors were able to enter codes found by each Snowdog into an app, unlocking rewards such as money off vouchers, free pens, and badges.[4][5]
Aim of the trails
The aim of the trails are to encourage people to explore their local area, spending time in the town or city and perhaps visiting places they wouldn't normally go to. The trails also attract visitors from outside the area, bringing extra money into the local economy. In addition, funds are raised for local hospices by selling merchandise and, at the end of the exhibition, the Snowdogs themselves via auction.[1]
Great North Snowdogs (2016)
Over 50 Snowdogs were created for an art trail which spanned Newcastle and Tyne & Wear. The exhibition ran between 19 September – 20 November 2016 and funds were raised for St Osmond's Hospice.[6] A farewell weekend, with the dogs gathered in one place, was held on 2 December to 4 December, with an auction following on 6 December. The auction raised over £250,000 for the hospice, with two dogs (Disco Dog and Guide Dog) fetching over £9,000 each.[7]
List of Great North Snowdogs auctioned on December 6, 2016
This table shows the lots in the post-exhibition auction of the Great North Snowdogs, together with their hammer price and, if known, where they ended up. Details are taken from the live stream of the auction, which is archived on YouTube.[8]
On public display at the ticket concourse at the Central Metro station, Newcastle[10]
26
Rosy Posy
Sarah Jane Richards
5200
27
Aero-Dog
Deven Bhurke
3400
28
Psychedelic Snowdog
Rebecca Reed
4000
29
Moondog (a Snowpup)
Daniel Stone
3600
30
Snowdog Down The Rabbit Hole
Heather Penten
4000
31
Hadrian's Hound
Catherine J Bell
3000
32
Graffiti Dog
Frank Styles
3000
33
The Snowdog
Anonymous
5400
34
Mutt Me On The Corner
Lindesfarne and Edgar Ameti
4000
35
Tyne Tail Jack
Corinne Lewis-Ward
6500
36
Houndstooth
Damien Jeffery
3400
37
Wonderhound
Illona Clark
4000
38
Rhino The Rescue
Leighton Denny
2200
39
Decisions Decisions Decisions
Julia Roxburgh
3500
40
Great North Polar Pooch
Sandra Jaekel-Bothyart
4000
41
Dog On The Groyne
Jenny Leonard
5500
42
Hound Dog
Lee O'Brien
3200
43
Essence Of The North
Geoff Chappell
2400
44
Spottydog (a Snowpup)
Mike Clay
5000
45
Gingerbread Dog
Sarah-Jane Szikora
5600
46
Squares
Deven Bhurke
3300
47
Rover Codex
Ellie Tarratt
3500
48
Gizmo
Anonymous
4500
49
Disco Dog
Natalie Guy
9200
50
Hiding Lions
Helen Stephens
3000
51
Patchwork Northumberland
Daniel J. Weatheritt
4500
52
The Dog Father
Jenny Leonard
3700
53
Winter Lily
Sarah-Jane Richards
3100
54
Wor Geordie
Newcastle College
4500
55
Roodle
Isy Langhorne
3100
56
Wild North East
Jina Gelder
7000
Returned to its sponsor, St Oswald's Hospice, after a fundraising appeal.[11]
57
Rock Dog (a Snowpup)
Sarah-Jane Szikora
3500
58
Skipper
Joanne Wishart
4000
59
Shaggy Dog Stories
Chris Riddell
4200
60
Dogfish
Pam Royle
4600
61
The Snowbrador
Ruby Cooper
3500
62
Snowberry
Simon Tozer
4600
63
SAFC Spraydog
Frank Styles
3700
64
Newcastle, United, Inspired
Temper Newcastle
8600
Snowdogs by the Sea (2016)
While the Great North Snowdogs trail was underway, a second trail was launched at the other end of England in the south coast resort of Brighton and Hove. As with the northern exhibition, snowdogs were placed around the city and they remained there from 24 September to 27 November 2016. A total of 44 Snowdogs and 22 smaller Snowpups were on display. Over 5,000 visitors attended the farewell weekend (held on 4 and 5 December).[12] An auction was held on 6 December in aid of Martlets Hospice in Hove and this raised £337,000. The highest priced dogs were Max, at £22,000 and Boomer, at £20,000.[13]
List of Brighton Snowdogs auctioned on December 6, 2016
This table shows the lots in the post-exhibition auction of the Brighton Snowdogs, together with their hammer price and, if known, where they ended up. Details are taken from the Brighton and Hove news website.[14]
Purchased by OneFamily Financial Services; on display in their offices.[15]
19
Palace Pup
Maria and Patricia Shrigley
5500
20
Patch – The Unfinished Quilt
Judith Berrill
5800
21
Dudley
Louise Dear
4200
22
Disco Dog
Natalie Guy
12000
Bought by Skerritts Chartered Financial Planners[15]
23
Sparky
David Sith
8500
24
Process Pup
Josh Ford (The Osh)
6000
Purchased via crowdfunding; on public display at Hanover Centre Garden[15]
25
Dave The Dog
Totally Dynamic
7500
Sold to the Hove Place Pub, on display in their garden[15]
26
Bone China
Gemma Compton
8500
Bought by Bright Blue Wealth Coastal, on display in their reception area[15]
27
Seagulls of the South
Kathleen Smith
6500
28
Southdowns Dog
Kellie Miller
6000
29
Legal Beagle
Kip Devore McCullough
5500
30
Frank
Jane Anderson
8000
31
Marty
David Halliwell
5200
32
Gizmo
Anonymous
9500
33
GRRRace
Mik Richardson
13000
34
Smart Vibes
Pinky
4500
35
Under the Sea
Lynne Bannon
6500
36
Neon Camo Snowdog of Hope
Mike Edwards
8000
37
Smiley
Sophy Henn
15000
38
Snowman's Nightmare
Pure Evil
8000
39
Flower
Kai & Sunny
11000
40
Max
Sarah Arnett
22000
41
Crush Puppy
Louise Dear
5500
42
Horatio – The Bathing Beauty
Judith Berrill
8000
43
Boomer
RYCA
20000
44
The Snowdog
Anonymous
9000
Snowdogs Tails in Wales (2017)
The Snowdogs returned for a second year, this time in Cardiff, Wales. A total of 43 Snowdogs were placed around the Welsh capital during the autumn of 2017, with the trail running from 16 September to 26 November. Members of the public were able to view them all together at the farewell weekend of 8 December to 10 December.[16] The dogs were auctioned off on 12 December, with proceeds going to the Tŷ Hafan hospice. A total of £121,000 was raised for the charity, with the highest-earning dogs being Enfys, at £6,100 and Snow Tiger, at £5,100.[17]
List of Welsh Snowdogs auctioned on December 12, 2017
This table shows the lots in the post-exhibition auction of the Welsh Snowdogs, together with their hammer price and, if known, where they ended up. Details are taken from the Snowdogs Tails in Wales Facebook page and their main website.[18][19]
Lot Number
Snowdog Name
Artist
Sale price (GBP)
What happened next?
1
Dog Bot
Mark Chilcott
2300
2
Hus-Quay
Rachel Blackwell
2000
3
Starry Night
Benjamin Fowler and Heather Penten
2400
4
Snow Business
Nat Clements
2100
5
Life's a Beach
Emma Everitt
4100
6
Heatwave
Andy O'Rourke
3100
7
Pop Pup
Damien Jeffries
2900
8
Maple
Paul Williams
1900
9
Smileosaurus (a Snowpup)
2500
10
Chocolate Sundae
Simon Tozer
2400
11
Hygge
Deven Bhurke
2100
12
Enfys
Rhiannon Roberts
6100
13
Lunar Rover
Mik Richardson
2300
14
Butterfly Coat
Sarah Cowan
1600
15
Roodle
Izy Langhorne
1800
16
OMG Dog
Phil Morgan
2100
17
Snow Dragon
Dorian Spencer Davies
4100
18
Baffi
Judith Berrill
3000
19
Cedric
Pete Fowler
3200
20
Classic Snowdog
Anonymous
2000
21
Candy Stripes
Lowri Davies
2700
22
Blackberry
Simon Tozer
2400
23
Rosy Posy
Sarah Jane Richards
2100
24
Oscar
Maria Shrigley
2600
25
Me Is Who I Am
Gemma Fala
2100
26
Dog With A Bone
Gemma Williams
2100
27
RESOLVED
George O’Dowd and Phil Morgan
1500
28
Local Lad
Dale Edna Evans
4200
29
Plentyn
Vikki Cornish
4000
30
That Snow Tiger
Emily Ketteringham
5100
31
Sun Dog
Seth Oliver
2500
32
Sparky
David Sith
4100
33
Big Dog Little Dogs
Jim Medway
1700
34
Happy Taffy
Traci Moss
1300
35
Honolulu
Julien MacDonald
2700
36
Summer Meadow
Alison Underwood
4000
37
McCoo
Steven Brown
2700
38
Anthem
Dale Edna Evans
3100
39
Castles And Dragons
Rachel Blackwell
4400
40
The Snowbrador
Ruby Cooper
2400
41
Gizmo
Anonymous
2600
42
Dino Dog
Jenny Leonard
2300
43
Sheep Dog
2100
44
Apple Sourz
2600
Snowdogs Discover Ashford (2018)
The fourth exhibition saw 35 Snowdogs and 19 Snowpups[20] laid out on a 4-mile trail through and around Ashford, Kent.[21] The exhibition ran from 12 September – 18 November 2018, with a farewell weekend taking place on 1 and 2 December. An auction of the Snowdogs and two Snowpups took place on 3 December, raising £142,000 for Pilgrims Hospices. The highest-selling Snowdogs were Doodle Dog, at £15,000 and Bagdogg, at £9,000.[22][23]
The 35 Snowdogs include designs based on, amongst others, ash trees, from which Ashford derives its name; a Kentish oast house, the Ashford coat of arms, the infinity symbol (invented by an Ashfordian), and a dog decorated by Mr Doodle.[24][25]
A protester caused a local uproar when he launched a successful challenge to the location of Infinity Dog, which was placed in the churchyard of St Mary's Church. The complainant alleged that the dog was not in keeping with the surroundings and, after receiving the complaint, the Registrar of the Ecclesiastical Court ruled the dog be removed.[26] It was relocated nearby, but a successful counter-campaign by the Rev John MacKenzie of the town parish overturned the decision. However, there wasn't enough time to restore the Snowdog to the church as the decision came too close to the end of the trail.[27]
List of Ashford Snowdogs auctioned on December 3, 2018
This table shows the lots in the post-exhibition auction of the Ashford Snowdogs, together with their hammer price and, if known, where they ended up. Details are taken from the post-auction catalogue.[28]
Lot Number
Snowdog Name
Artist
Sale price (GBP)
What happened next?
1
Sakura
Sian Storey
2300
2
Sparky
David Sith
3100
3
Give A Dog A Bone
Oliver Winconek
2000
4
My Very Best Jumper
Steffany Malone
2400
Bought by the Picturehouse Cinema, Ashford, for public display[29]