Simulmatics Corporation

Simulmatics Corporation

Founded	February 18, 1959; 65 years ago (1959-02-18) in New York City, USA

The Simulmatics Corporation was a U.S. data science firm founded in 1959 that used algorithms to target voters and consumers.[1][2][3] One of its leading figures was Ithiel de Sola Pool.

Professor of American History at Harvard University Jill Lepore wrote a book about the Simulmatics Corporation, titled If Then, in 2020,[4] and recorded an audio version broadcast by BBC Radio 4 in 2021.[5]

The political novel The 480 contains a fictional treatment of the Simulmatics Corporation's activities.[6]

References

1. Lepore, Jill (July 27, 2020). "How the Simulmatics Corporation Invented the Future". The New Yorker. Retrieved 2020-08-06.
2. Lepore, Jill (2020). If, Then: how the Simulmatics corporation invented the future. Hodder & Stoughton. ISBN 978-1-5293-8616-5. OCLC 1137820131.
3. Pool, Ithiel De Sola; Abelson, Robert (1961). "The Simulmatics Project". The Public Opinion Quarterly. 25 (2): 167–183. doi:10.1086/267012. ISSN 0033-362X. JSTOR 2746702.
4. Bond, Shannon (September 14, 2020). "Long Before Cambridge Analytica And Facebook, Simulmatics Linked Data And Politics". NPR.org. Retrieved 2020-09-14.
5. "If Then by Jill Lepore". BBC. Retrieved 11 January 2021.
6. "If Computers Called the Tune; THE 480. By Eugene Burdick. 313 pp. New York: McGraw-Hill Book Campany. $5". The New York Times. 1964-06-28. ISSN 0362-4331. Retrieved 2020-09-14.

See also

• Cambridge Analytica