Simple and Crisp

Simple & Crisp

Founded	2012
Headquarters	Seattle, Washington , USA
Products	Dried fruit
Owner	Jane Yuan
Website	simpleandcrisp.com

Simple & Crisp is a dried fruit company in Seattle, Washington that produces and sells "artisanal" dried apple, orange, pear and blood orange crackers.

History

Simple & Crisp was founded by Jane Yuan,[1] a former publicist and marketing consultant. Yuan launched the company in late 2012.[2]

The gluten-free fruit crackers created by Simple & Crisp are intended to be used as a pairing to foods[3] such as cheese and desserts or garnishes to beverages such as champagne or cocktails.[4][5]

The product is stocked at national retailers such as Whole Foods Market,[6] Williams Sonoma and Dean & DeLuca.[7]

References

1. "Everyday Icon: Jane Yuan of Simple & crisp". Clementine Daily. Retrieved 1 December 2014.
2. "Simple & Crisp" Martha Stewart Presents American Made Awards
3. "Gorgeous (but Easy) Easter Appetizers". Martha Stewart. Retrieved 17 March 2015.
4. "The Cocktail Garnish You Should Be Using". Martha Stewart. Retrieved 17 December 2014.
5. Sanchez, Jessica (23 January 2013). "The Dieline: Simple & Crisp". The Dieline. Retrieved 5 November 2014.
6. "GShopping Cart: Simple & Crisp fruit crisps". The Washington Post. 1 October 2014. Retrieved 3 November 2014.
7. Funston, Lindsay. "Mixing Bowl: The Find". O, The Oprah Magazine. January 2014.