Petrushin founded the «Zeppelin» brand in 1997. Nightclub «Zeppelin» opened in December 1999 as one of the first venues for performances of pop and rock artists including Emir Kusturica, The Tiger Lillies, Vacuum, Tonino Karotone, Joan Aguzarovoj and Mummy Troll. The first club shows of Leningrad and Glukoza were organized at "Zeppelin". Performances of world-known electronic dance music (EDM) (such as Fatboy Slim and Paul Oakenfold, Basement Jaxx, Darren Emerson, Sonique, Benny Benassi and Seb Fontaine were held in "Zeppelin".
At the same time he started to work in producing and advertising and marketing. The best in Europe (according to the «DJ Mag») EDM festival «FortDance» was organized at the club. Cooperation with brands GateCrasher and GodsKitchen was very successful.
The nightclub closed in 2004. Zeppelin PRO agency focused on the organization of music festivals, concerts, events, advertising, promotions, BTL and PR campaigns. Petrushin founded and produced projects including "Red Summer MTS" with participation of Shakira and Black Eyed Peas. He took part in the organization of a U2 concert in Moscow, «Alfa 4D-show at the Moscow State University" and the festival of electronic music Alfa Future People.
In April 2012 George and his wife Julia opened «Zeppelin» art gallery, a modern art space that presented the exhibitions of leading Russian photographers (Anton Lange, Vladimir Claviho, Michael Korolev, Serge Golovach and many others).
In 2015 George and his family moved to Miami, Florida.
In the year 2016, he started developing Sleeping Beauty Dreams. This global contemporary dance with the biggest stars took 2 years to develop and was premiered December 2018 in Miami and New York. The show then had successful tours in 2019 all over the United States and Russia.[2][3][4]
Projects
Zeppelin (Moscow)
The Most (*Kichkok (Moscow)
Hospital (Chabarovsk)
Z Top (N. Novgorod)
Zolotoy (Yalta)
Sleeping Beauty Dreams
Awards and recognition
Opening of the Year - Night Life Awards- 2000
Best nightclub show - Night Life Awards- 2002
Best Promoter - Night Life Awards - 2001, 2004
Best Dance Project of the Year - Night Life Awards - 2001., 2003., 2004. (for annual dance-festival – "FortDance») and 2005 (for Not Zeppelin Halloween "From dusk till dawn");
Club of the year - «TheMost» - Night Life Awards 2007
Best company in event marketing and Best marketing campaign by opinion of professional media - Silver Mercury Award 2010
Most innovative concept - Silver Mercury Award 2010
^Gennady Vasilyevich Vostretsov (Russian: Геннадий Васильевич Вострецов; born 1 June 1959 Kuybyshev (Samara), Kuybyshev Oblast (Samara Oblast), Soviet Union) is also known as Henry Greenberg or Henry Grinberg or Gennady Vostretsov or Gennady Arzhanik or Henry Oknyansky. Vostretsov was married to Russian actress Yelena Arzhanik until their divorce in 2002. Following Vostretsov's large transfer of money from Russia to the Netherlands in 1992 which occurred after a deal was reached between his company the Moscow-based Finintorg and C Trade in which Finintorg would supply canned meat to C Trade, he relocated to Los Angeles with his then wife Arzhanik and became Gennady Arzhanik. Following the divorce, Gennady Arzhanik was deported from the United States and moved to Moscow in December 2002, assumed the name Henry Oknyansky and lived with John Daly but was arrested over allegedly misappropriating funds related to the deal between Finintorg and C Trade.[6] A "Henry Greenberg" or "Henry Grinberg" (Russian: Генри Гринберг) is listed as an economic news correspondent with Davidzon Radio which is the largest Russian-language radio station in the United States and is owned by the Russian-American Gregory Davidzon, a kingmaker of the Russian-majority community of Brighton Beach, New York.[7][8][9][10] On 3 July 2018, Vladimir Kozlovsky (Russian: Владимир Козловский) of Novaya Gazeta published a dossier on Henry Greenberg.[11]