Scali, McCabe, Sloves

Scali, McCabe, Sloves

Industry	Advertising agency
Founded	1967; 57 years ago (1967)
Founders	Sam Scali Ed McCabe Marvin Sloves Alan Pesky Len Hultgren
Defunct	1993 (1993)
Fate	Acquired by Lowe Worldwide

Scali, McCabe, Sloves was an American advertising agency founded in 1967 by Sam Scali, Ed McCabe, Marvin Sloves, Alan Pesky, and Len Hultgren.

Campaigns

The agency's ads for Perdue Farms ("It takes a tough man to make a tender chicken") made Frank Perdue a household name and were named in the top 100 ad campaigns by Advertising Age. Their ads for Volvo were named one of the top 100 campaigns of the 20th century by Advertising Age. Other campaigns were for Maxell Tape, Pioneer Electronics, and Hebrew National hot dogs.

The agency was acquired by Lowe Worldwide in 1993.

References

• The Top 100 Advertising Campaigns via Advertising Age