October 3, 1936 (1936-10-03) – September 25, 1948 (1948-09-25)
Saturday Night Serenade is an American old-time radio program that featured popular music. The 30-minute program was broadcast on CBS on Saturday nights from October 3, 1936, until September 25, 1948, sponsored by Pet Milk.[1] In 1948, the show moved to NBC,[2] and the name was changed to The Pet Milk Show,[3]
Female singers who starred on the program included Mary Eastman, Jessica Dragonette, Kay Armen,[3] and Hollace Shaw.[4] Their male counterparts included Bill Perry and Vic Damone,[3] For one interval, the individual vocalists were replaced by the Emil Cote Singers.[3] Guest vocalists were also featured at times. They included Ruby Mercer.[5]
Howard Barlow led the orchestra in 1936-1937, with Gus Haenschen conducting thereafter.[1] Announcers were Bill Adams, Warren Sweeney, and Bob Trout. Producers were Roland Martini[1] and (during the Damone-Armen years) Helen Ward.[6]
References
^ abcDunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Revised ed.). New York, NY: Oxford University Press. p. 598. ISBN978-0-19-507678-3.