Cownie's comedy often riffs on pop culture, including a long-running gag in which he pretends his comedy has been sponsored by Mountain Dew and other corporate products.[11][3]
Cownie moved to the larger city of Austin, Texas in 2010 to establish his career in comedy, along with fellow Nebraska comic Cody Hustak.[12] The two would later take first and second place respectively in the prestigious annual Cap City Funniest Person in Austin contest in 2014.[13] Cownie quickly became an integral part of the Austin comic scene, hosting the Avalanche Comedy showcase from 2013 to 2015.[12] Avalanche was praised for its "laid-back vibe" by The Austinot website.[1] Cownie is also a musician and rapper.[3] With Dustin Svehlak, Cownie co-wrote and directed Cownie, a 2013 mockumentary that Moontower Comedy News called "funny and dry."[14]
Cownie moved again to Los Angeles in 2015 to further his comedy career.[3][15]
Cownie's debut album I Can't Die was released in 2019. Riverboat Gamblers frontman Mike Wiebe recorded a theme song for the album, also titled "I Can't Die."[4][5] Nicholas C. Martinez of comedy site Laughspin gave it an approving review, calling Cownie "a future superstar."[6]
In 2019, Cownie starred in the video for "Fashion Forward", a song by Wiebe's side project Drakulas.[16]
Cownie appeared in the 2020 series Munchie Run on the Social Club TV streaming network.[17][18]