Rock Ethos was a free-entry invite-only rock music festival launched in 2008.[1][2] It aimed to promote original music in India and discourage piracy.[1][2] Indian rock bands were allocated 45 minutes to perform their original compositions at the festival. In an attempt to recreate an international rock festival experience, Rock Ethos offered a carnival atmosphere with bungee jumping, paintball contests, and food and refreshment zones.[2][3]