Rev (drink)

Rev
Two bottles of blue Rev Energy
TypeAlcopop
Introduced2000
Alcohol by volume 70.8%
FlavourOriginal ("Blue"), Watermelon + Grapefruit ("Red"), Mulberry ("Purple"), Quebec only
VariantsRev Energy, Rev Low (discontinued), Rev Factor (discontinued)
WebsiteGeloso Group Quebec

Rev is a 7% ABV vodka-based cola beverage (alcopop), infused with guarana. Malt beverage versions are also available in cans instead of plastic bottles.[1] Rev was originally manufactured by FBM Distilleries in Brampton, Ontario, Canada, but is currently also marketed as a malt-based beverage by the Geloso Group[2][3] and distributed exclusively within Canada under license from Bacardi. The malt version is currently available in 3 flavours in Quebec: Original ("Blue"), Watermelon + Grapefruit ("Red"), and Mulberry ("Purple").[4] The Mulberry flavour is sold only in Quebec,[5] with all over flavours being available in all other provinces.[citation needed]

Rev was introduced in April 2000, as a beverage marketed towards rave and nightclub culture.[6]

Rev-Bomb

Rev-Bomb
Cocktail
A shot of Jägermeister dropped into Rev creates a Rev-bomb.
TypeMixed drink
Standard drinkwareA pub glass and a shot glass.

Rev when combined with Jägermeister makes a drink called a "Rev-Bomb", a variation of a Jägerbomb.[7] The T-Room on the Dalhousie University campus is credited with inventing this combination in 2009.[8] The Rev-Bomb is a "depth charge" or "bomb shot", which refers to cocktails that are made by dropping a shot glass filled with liquor into another drink.

Canadian indie rock band Alvvays titled their third studio album, Blue Rev (2022), after the drink.[9]

See also

References

  1. ^ "REV ORIGINAL". The Beer Store. Retrieved 2022-12-06.
  2. ^ "REV Ontario". Geloso Group of Companies. Retrieved 2022-12-06.
  3. ^ "REV Quebec". Geloso Group of Companies. Retrieved 2022-12-06.
  4. ^ "REV". Geloso Group of Companies. Retrieved 2022-12-06.
  5. ^ "REV". Geloso Group of Companies. Retrieved 2022-12-06.
  6. ^ "Rev all the rage with club crowd". The Eyeopener. 27 September 2000. Retrieved 2019-04-14.
  7. ^ McGuire, Virginia Clare (1 July 2013). "13 Canadian Alcoholic Beverages for Your Canada Day Boozing". Mental Floss. Archived from the original on 31 January 2023. Retrieved 28 December 2023.
  8. ^ Dalhousie Gazette Staff (17 September 2010). "Something for everyone at the T-room". Dalhousie Gazette.
  9. ^ Cohen, Ian (October 6, 2022). "The Beautiful Blue Twisted Fantasies of Alvvays". The Ringer. Retrieved October 6, 2022.