"Rednecker" (stylized in all caps) is the debut single by American country music singer Hardy. It was released on March 4, 2019[1] as the lead single from his 2018 debut EP This Ole Boy.
Background
In an interview with The Boot, Hardy explained the song's origin.[3]
Jordan Schmidt and Andy [Albert] and I were sitting off in a corner, and we were laughing about something. One of the guys said, "I'm rednecker than you". We were just going on and on about something stupid and kept saying that.
There's a thing with songwriters, where, if somebody says something either profound or very unique, and they say it loud enough to hear -- if you're in a room with a bunch of songwriters, you'll always catch another person looking around to see if anybody heard it. It's a really funny thing. So anyway, we kinda laughed, and then we all got real serious for a second, and we were like, "Oh s--t, we need to go write that, right now".
Music video
The music video, directed by Justin Clough, was shot on a farm in Cottontown, Tennessee and features some of Hardy's songwriting collaborators: Brett Tyler, Joe Clemmons and Benjy Davis. The group was able to relax and have a fun day just being buddies and hanging out. Their day consisted of mudding, mattress surfing via his jacked-up 4x4, shooting catfish in a lake, paintballing, shotgunning Busch Lights and putting "a little more spit in (his) chaw", contest style.[4]
