Rado (watchmaker)

Rado
FormerlySchlup & Co
IndustryWatchmaking
Founded1917
HeadquartersLengnau, Switzerland
ParentThe Swatch Group
Websitewww.rado.com

Rado is a luxury Swiss watch brand owned by the Swatch Group. It was founded in 1917 under the name Schlup & Co. by brothers Fritz, Ernst and Werner Schlup in their parents' home in Lengnau, Bern, Switzerland.[1][2] The "Rado" watch brand was launched in 1957 with the introduction of Rado Green Horse. "Rado" means "wheel" in Esperanto.[3]

The Rado Captain Cook dive watch debuted in 1962 and is named after Captain James Cook, the 18th-century British explorer and cartographer.

  • Rado Captain Cook
    Rado Captain Cook
  • Rado DiaStar Ceramica
    Rado DiaStar Ceramica
  • Rado DiaStar
    Rado DiaStar
  • Rado 231 BG
    Rado 231 BG
  • Rado Captain Cook MK1
    Rado Captain Cook MK1
  • Rado SilverStar
    Rado SilverStar

References

  1. ^ Rado: An Insider’s Brand Roberta Naas, A Timely Perspective, August 14, 2020
  2. ^ History of Rado watches Jura Watches
  3. ^ "History of Rado". Rado. Retrieved 21 December 2022.