Radio Disney's Next Big Thing (also known by the initials NBT) was a singing contest broadcast on Radio Disney that first launched in November 2008.[1] The contest took place over 10 weeks, with new and unsigned artists or bands competing every two weeks. Radio listeners could then vote for the singer or band of their choice to progress in the contest, with the overall winner being announced at the contest's end.[2]
Season three began in 2010 and was won by Kicking Daisies, with Shealeigh winning season four in 2011.[7][8][9]
Season Five began on October 12, 2012,[10] and featured four solo singers and one singing duo competing for an appearance on the Disney Channel series Austin & Ally, the chance to have a single released through the Disney Music Group, and to open for the Next Big Thing finale concert in Los Angeles.[11] The competitors for the fifth season were Chloe and Halle Bailey, Jack Skuller, Katherine Hughes, Elle Winter, and Damian Otchere. Chloe and Halle were declared the winners on December 8, 2012.[11]
Original Style NBT: Contest for Unknown Artists (2008 - 2012)
The original NBT contest featured 5 unsigned and unknown artists for each season, with the exception of season 1, which featured 10. The artists gain exposure by performing, doing interviews and getting airtime on Radio Disney and Disney Channel. The winner of NBT would then be chosen through online polling.
New Format: Promo for Established Artists (2013 - 2020)
In 2013, Radio Disney started a new format for NBT, in the form of a promotional show where a single "featured artist" was highlighted, in lieu of a talent contest. Said featured artist was already signed to a record label and getting some airplay on Radio Disney as well as other stations, very much unlike NBT artists of the past, who were unsigned and had no media exposure. The featured artist would be promoted through different videos and media across the Radio Disney network as well as on the Disney Channel. Each artist was featured for a few months before moving on to a new artist. This has no resemblance to the original NBT, other than the same name and logo.