Grigorian and McClure met and began collaborating before graduating from art school.[5] Following a string of innovative music videos, they were profiled by Vice and Intel's "The Creators Project" in 2010[6] and Filmmaker Magazine included them as one of the "25 New Faces of Independent Film".[7]
In 2013 they were commissioned by Lexus to create "Design Disrupted", a live performance starring Coco Rocha that combined holographic technology, avant-garde dance, and 3D projection mapping.[8] That year they premiered their short experimental film "SWEAT" at the Toronto International Film Festival.[9]
Rolling Stone Germany featured Radical Friend as one of 50 "People Who Will Change the Future of Music”.[10]
In 2016 Radical Friend was approached by Britney Spears and MTV to create a short film announcing her return to the MTV VMAS.[11] They are signed with Partizan for world wide representation.[12]
Radical Friend have directed commercials for brands like Honda,[13] Superdry,[14] KFC,[15] Adidas,[16] Instax,[17] and Netflix.[18]
^Dawson, Nick (2010-07-24). "Radical Friend | Filmmaker Magazine". Filmmaker Magazine | Publication with a focus on independent film, offering articles, links, and resources. Retrieved 2023-12-10.
