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Quadruple playIn telecommunications, quadruple play or quad play is a marketing term combining the triple play service of broadband Internet access, television and telephone with wireless service provisions.[1] This service set is also sometimes referred to as "The Fantastic Four". In addition to being a testament to technological convergence, quadruple play also involves a diverse group of stakeholders, from large Internet backbone providers to smaller startups. Advances in LTE and other technologies are rapidly improving the ability to transfer information over a wireless link at various combinations of speeds, distances, and non-line-of-sight conditions. "Mobile service provisions" refers in part to the ability of subscribers to purchase mobile phone like services, as is often seen in co-marketing efforts between providers of landline services. It also reflects the ambition to gain wireless access on the go to voice, internet, and content/video without tethering to a network via cables. CompaniesIn the UK, the merging of NTL and Telewest with Virgin Mobile resulted in Virgin Media offering a "quadruple play" of cable television, broadband Internet, landline phones, and mobile, with prices for some contracts as low as £30 a month. It is marketed as "the simplest way for customers to get all their household communications from one provider".[2] BT Group launched its own quad play services in March 2015 ahead of its purchase of EE running its mobile offering on the EE network.[3] In Hong Kong, PCCW first claims to be "the only operator in Hong Kong that offers a genuine quadruple-play experience".[4] In 2016, HKBN entered the quad play market with a disruptive pricing strategy. In the United States, many telephone companies like AT&T, Verizon, CenturyLink, Cincinnati Bell, Hawaiian Telcom, Consolidated Communications (formerly SureWest), and formerly, BellSouth, Embarq, Qwest, and Cox (in some markets), have quad-play bundling. Comcast's Xfinity began offering Xfinity Mobile in 2017, which is a mobile virtual network operator on the Verizon Wireless network. See alsoReferences
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