Push Pop

Push Pop
IndustryConfectionery
Headquarters
Area served
Worldwide
ProductsLollipops
OwnerBazooka Candy Brands
Parent
Websitecandymania.com

Push Pop is an American brand of fruit-flavored lollipops produced in Taiwan (and other Southeast Asian countries). It debuted in 1986 and comes in many flavors.[1][2][3]

Products made under the Push Pop name are manufactured by Bazooka Candy Brands (BCB), owner of a portfolio of confectionery brands. In October 2023, it was announced that BCB had its purchase completed by Apax Partners.[4]

Overview

The product's gimmick is that the lollipop takes the form of a long cylinder that retracts into a capped plastic tube, and must be "pushed" out for consumption. Push Pop varieties include Original, spring-loaded Jumbo, Triple Power, Flip-N-Dip, push pop sliderz, and Push Pump Spray.[5]

In 2020, the Push Pop Gummy Roll was added to the line of Push Pop candies.[6] The gummy roll comes in a tape-like dispenser that allows the consumer to pull out a strand of the roll and tear it off to get their desired piece of sanded gummy candy.[7] This new Push pop candy comes in 4 different flavors: Strawberry, Watermelon, Blue Raspberry, and Berry Blast. Creating gummy candy was a bit of a departure for Push Pop, as the brand focuses on creating a fun experience for eating lollipops.[8][9] The Push Pop Gummy Roll was first announced in May 2019 at the Sweets & Snacks Expo in Chicago.[10]

It has proven to be a popular product with kids, winning the Candy Industry Kid’s Choice award for Best Novelty candy.[11]

Slogans

  • Don't Push ME, push a Push Pop!
  • Isn't It Time You Pushed A Push Pop?
  • Give life a push.
  • Push a Push Pop, push it for flavor, push a Push Pop, save some for later!
  • What? You never pushed a Push Pop?

References

  1. ^ "You Know You're From the '80s When You Crave... | Food Network Canada". foodnetwork.ca. Retrieved 2021-03-19.
  2. ^ "Push Pops". Snack Memory.
  3. ^ "Retro Halloween Candy Dum Dums Sweet Tart Hubba Bubba | The Feast". 2019-01-03. Archived from the original on 2019-01-03. Retrieved 2021-03-19.
  4. ^ "Apax completes acquisition of Bazooka". International Confectionery. Retrieved 2023-10-19.
  5. ^ "Push Pops".
  6. ^ "Bazooka Candy Brands Releases Push Pop Gummy Roll". CSP Daily News. Retrieved 19 May 2020.
  7. ^ "Push Pop Gummy Roll Launches!". Food & Beverage Magazine. 29 January 2020. Retrieved 19 May 2020.
  8. ^ "New Push Pop® Gummy Roll Brings an All-New Eating Experience to Gummy Candy With Cutting-Edge Packaging". AP NEWS. 22 January 2020. Retrieved 19 May 2020.
  9. ^ "Gummy Candy adds New Push Pop Gummy Roll to its portfolio". NS Packaging. 23 January 2020. Retrieved 19 May 2020.
  10. ^ "Push Pop pushes into the gummy category". Foodbusinessnews.net. Retrieved 19 May 2020.
  11. ^ "Meiji America, American Licorice, Bazooka win 2020 Kids Choice Awards". Candyindustry.com. Retrieved 19 May 2020.