Prehype
Prehype is a venture development firm. Prehype has offices in New York City, London, Copenhagen, and Rio de Janeiro, and was founded by Henrik Werdelin in September 2010.[citation needed] In addition to venture management services, the firm provides angel investments and access to a network of talent including entrepreneurs, engineers, designers, and developers.[4][5][6][7] Incubation servicesThe firm's primary line of services involves incubating new startup companies from within large corporations.[4][5][7][8] With an infrastructure of entrepreneurs, engineers, designers, and developers, Prehype facilitates the incubation process by allowing executives, referred to as intrapreneurs, to build new products and ventures with a handpicked external team.[4][7] Prehype pulls these entrepreneurs out of the company for a period of 1–4 weeks and coaches them in bringing a business idea to life.[4] Following this period a new venture is created with a timeline of three months for most projects. Prehype follows up by helping companies receive customer feedback within 100 days of the new product's launch.[4] Prehype charges a fixed management fee, but makes its profits via a shared upside if the project is successful.[5][9] The incubation process serves several purposes, the first of which is to retain talent within an organization while allowing employees to function like entrepreneurs, potentially leading to a successful new business.[4][5] The second goal is to foster a mutually beneficial environment in which the cultures of big companies and startups can learn from one another.[4][7][10] After launchUpon the completion of a Prehype project, the company that has contracted the firm's services is given the choice to internalize or spin out the new product as a stand-alone startup.[5] Noteworthy projectsBarkBoxPrehype partnered with Matt Meeker and Carly Strife in September 2011 to develop a new business called BarkBox.[8][11] The Prehype incubated business is a subscription service that delivers monthly boxes of dog products to pet owners.[8] With a model similar to Birchbox, BarkBox collaborates with local vendors to provide products like treats, accessories, and gadgets.[8][12] References
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