For his third bid, Prabowo's party, Gerindra, formed a coalition with the National Awakening Party on 18 June 2022. The coalition was named the Great Indonesia Awakening Coalition (Indonesian: Koalisi Kebangkitan Indonesia Raya, abbrev: KKIR).[1] On 7 January 2023, the office exercised his presidential campaign' mission, named as Gerindra Presidential Election-winning Agency, was inaugurated.[2] On 23 January 2023, the coalition joint secretariat was inaugurated.[3]
On 28 August 2023, the coalition was renamed to Advanced Indonesia Coalition (Indonesian: Koalisi Indonesia Maju, abbrev: KIM),[4] having a similar name to his previous rival Joko Widodo's coalition, the Onward Indonesia Coalition (Indonesian: Koalisi Indonesia Maju, abbrev: KIM). Muhaimin Iskandar, chairman of National Awakening Party, unaware of this change, concluded that KKIR is now technically disbanded on 29 August 2023.[5] Then, the National Awakening Party withdrew their supports to Prabowo Subianto on 1 September 2023,[6] and instead, declared support for his rival, Anies Baswedan, with Muhaimin Iskandar declared as Anies Baswedan's running mate for vice president by joining the rival Coalition of Change for Unity (Indonesian: Koalisi Perubahan untuk Persatuan, abbrev: KPP) on 2 September 2023.[7][8]
Prabowo endorsed a free lunch program for Indonesian children, which would target over 80 million.[15]
The campaign supported a continuation of the previous administration's natural resource downstreaming policies.[15]
Controversies
Its controversial presidential campaign advertisement was reported by Indonesian Democracy Radar to Bawaslu (GESA) on 20 November 2023 due to alleged violations. The advertisement was first aired on 14 November, the day when presidential serial numbers were drawn, two weeks just prior campaign start on 28 November.[16] Also, the advertisement appears to feature children, although the campaign team claimed that those images were made by artificial intelligence.[17] The Indonesian Children's Protection Commission (KPAI) responded to the advertisement as a misuse.[18]
On 12 December, Prabowo went viral after his commentary about Anies Baswedan ethics by said "ndasmu etik" (English: Ethics, your animal head!) which is considered insulting him.[19] His spokesperson later stated that it was just a joke.[19]
On 26 December 2023, during his visit to Aceh, Prabowo stated that Indonesian government must pay attention to the interests of the people who still live under welfare rather than Rohingya refugees.[20]