Powdr, stylized as POWDR, is an American privately held company that owns and operates ski resorts in the United States and Canada. It is headquartered in Park City, Utah, and was founded in 1994 by John Cumming, an early investor in the clothing company Mountain Hardwear with his father Ian.[1][2]
In 2008, Powdr bought the Outside TV media venture, which it later sold in 2021 to Pocket Outdoor Media, which simultaneously renamed itself to Outside.[8]
Powdr bought Copper Mountain in Colorado in December 2009 from Intrawest.[9] Powdr bought "World of Adventure Sports Presented by GoPro", an Emmy Award-winning TV series on December 3, 2013.[10]
In July 2011, Powdr bought a majority share of Camp Woodward, an operator of youth summer camps established in 1970.[11] As of 2022, Camp Woodward destinations include Woodward Mt. Bachelor, Woodward Tahoe, Woodward West, Woodward Park City, Woodward Copper, Woodward Eldora, Woodward Pennsylvania and Woodward Killington. Woodward Sydney is planned to open in 2024.[12]
In December 2019, Powdr opened Woodward Park City youth sports complex.[15]
In 2023, Powdr was awarded the contract for Stovepipe Wells Village near the entrance of Death Valley National Park.
In August 2024, Powdr announced it would sell Killington and Pico Mountain ski resorts in Vermont,[16] Eldora in Colorado, Mt. Bachelor in Oregon and SilverStar in British Columbia.[17]
Lawsuits
Non-honoring of certain passes issued by prior Killington owner
In July 2010, a federal judge dismissed a class action lawsuit against Killington Resort over so-called 'lifetime' ski passes. Judge Christina Reiss found that the resort's current owner (Powdr) was under no legal obligation to honor previously issued investor season passes when it purchased Killington Resort in 2007.[18]
Loss of Park City lease
When Park City Mountain Resort, a Powdr resort, mistakenly failed to renew a "sweetheart lease" for a portion of its ski terrain acreage, the company was eventually evicted from the property and, after a protracted legal fight, "reluctantly" sold its remaining area assets to Vail Resorts for approximately 180 million dollars in late 2014.[19][20]