Post Toasties

Elijah's Manna box

Post Toasties was an early American breakfast cereal made by Post Foods. It was named for its originator, C. W. Post, and intended as the Post version of corn flakes.[1][2]

Post Toasties were originally sold as Elijah's Manna[3] (c. 1904) until criticism from religious groups (and consequent loss of sales) led to a change of name in 1908.[4][5]

In the 1930s, Post paid Walt Disney $1.5 million in the first year to design cartoon animals to illustrate its boxes of Post Toasties.[6]

As of August 2016, Post Toasties are listed as discontinued on the PostFoods web site. This includes flavors Frosted Flakes, O's, and Corn Flakes.[7]

The term "Post Toasties" was also sardonically used in Texas to refer to the approximately 1,900 employees of the Houston Post, a newspaper in Houston, Texas, who were laid off when that paper ceased publication in 1995.[8][9]

References

1. "History of Post® Cereals". Post Consumer Brands. Post Holdings, Inc.. Retrieved 27 February 2022.
2. "Post Toasties Cereal". The Cereal Project. Mr. Breakfast.
3. Nickersdon, Jane (March 15, 1950). "News of Food; A NEW CEREAL FOR THE BREAKFAST TABLE". The New York Times. Retrieved 27 February 2022.
4. Rubin, Nancy (1995). American Empress: The Life and Times of Marjorie Merriweather Post. Villard Books. pp. 76–77. ISBN 9780595752027. Retrieved 27 February 2022.
5. "Elijah's Manna Cereal". The Cereal Project. Mr. Breakfast.
6. Ian Lender (20 October 2013). "How Cereal Transformed American Culture". Mental Floss. Retrieved 2023-09-16.
7. "Discontinued cereals and products". Post Consumer Brands. Post Holdings, Inc.. Retrieved 27 February 2022.
8. Thora Qaddumi. "Ten Years Later, Post Toasties Still Toasting". Houston Business Journal. American City Business Journals. Retrieved 19 August 2024.
9. Lynn Ashby. "A historical perspective: Where is Santa Anna when we need him?". Angelfire. Retrieved 19 August 2024.