^Frederick Wasser – Veni, Vidi, Video: The Hollywood Empire and the Vcr 2001– Page 107 "It was created in 1980 by Noel Bloom, the owner of Cabellero Control, a major adult production /distribution house. ... Through the sixties and seventies, Noel Bloom had progressed from nudie film loops to the sale and rental of 3/4-inch"