New Bright

New Bright Industrial Co., Ltd.
Company typePrivate company
IndustryToy industry
Founded1955; 70 years ago (1955)[1]
Headquarters
Wixom, Michigan
,
United States
ProductsRadio-controlled vehicles
Toy trucks
Websitewww.newbright.com

New Bright (officially New Bright Industrial Co., Ltd.) is an American toy manufacturer specializing primarily in radio-controlled vehicles headquartered in Wixom, Michigan.[1]

History

New Bright was founded in 1955 and was known for its battery-operated and sometimes electric toy trains sold for Christmas (1986-2012).[1][2] New Bright has since introduced other radio-controlled toy types such as cars, boats, and toy robots developed with iRobot.[3]

Products

New Bright sells radio-controlled licensed sports cars, monster trucks, ATVs, and speedboats including Forza Motorsport-themed Bugatti and Chevrolet cars and two RC vehicles (Jeep Wrangler Trailcat concept and Ford Bronco racing truck) with mobile app-connected cameras marketed as DashCams,[4] as well as unlicensed New Bright-branded products, including monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and radio-controlled wheeled insects and spiders. Aside from RC vehicles, New Bright also sells a small number of non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks.[3]

Licensed products

Licensed RC vehicles currently sold by New Bright include:[3]

Monster trucks
Sports cars
Other

References

  1. ^ a b c "Company Profile". New Bright. Retrieved 22 July 2021.
  2. ^ Race, Paul D. (2007). "Garden Railroading with Toy Trains". Family Garden Trains. Retrieved 22 July 2021.
  3. ^ a b c "New Bright Products". New Bright. Retrieved 22 July 2021.
  4. ^ "Review: New Bright R/C DashCam Jeep Trailcat". RC Newb. 9 December 2017. Retrieved 22 July 2021.
  5. ^ Evans, Brett T. (4 August 2020). "Get A 2021 Ford Bronco R/C For $70, But There's A Catch". Motor1. Retrieved 22 July 2021.
  6. ^ Conant, Lisa (14 May 2021). "Best RC Trucks: Tear Up the Track or Go Off-Road". /Drive. Retrieved 22 July 2021.
  7. ^ Fishel, Heather (11 November 2020). "The Drive Picks: The Best Car Toys for Black Friday". /Drive. Retrieved 22 July 2021.