Lebanese singer Nancy Ajram has released 8 video albums and more than 40 music videos, appeared in numerous television programs and 24 television commercials. In 1997, Ajram released her debut music for the single "Oulha Kelma", produced by Future TV.[1] One year later, she signed a recording contract with EMI and released her second music video "Mihtagalak", taken from her debut studio album Mihtagalak (1998), directed by Lebanese director Elie Feghali. Like the debut album, only one music video was directed for her second album, Sheel Oyoonak Anni. Ajram generated much attention in 2003 following the release of the music video for "Akhasmak Ah", her third studio album Ya Salam's lead single, which was found controversial owing to the depiction of overtly sexual activities.[2] However, she later received praise in mid-2003 for the visual for the album's second single and title track "Ya Salam", which received a Murex d'Or Award for its positive portrayal of a star with a sad life inspired from the 1960s. The video was directed by Nadine Labaki as a second collaboration with Ajram.[3]
In 2004, Ajram released her fourth studio album Ah W Noss; four music videos for the singles "Ah W Noss", "Lawn Ouyounak", "Oul Tani Keda" and "Inta Eyh" from the album were shot. The lead single's video was directed by Nadine Labaki and was highlighted for portraying an Egyptian villager.[4] The music video for "Oul Tani Keda", which was served as Coca-Cola campaign single, was filmed with the international Italian director Luca Tomassini, it was made of footage of backstage scenes from the commercial.[5] Ajram's 2006 studio album Ya Tabtab...Wa Dallaa was promoted by six music videos, and her 2007 studio album for children Shakhbat Shakhabit received its promotion from the medley video which features four different tracks, directed by Said El Marouk.
In 2008, Ajram released her sixth studio album Betfakkar Fi Eih, which spawned five music videos. The release of Ajram's seven album Nancy 7 (2010) was preceded by the music videos for its singles "Fi Hagat", "Sheikh El Shabab", which garnered her three awards, and "Ya Kether", which features Syrian actor Kosai Khauli as Ajram's lover.[6] In 2012, Ajram released her second studio album for children Super Nancy, accompanied by a medley music video of same name, her daughters Mila and Ella were featured in the video.[7] In 2014, Nancy 8's lead single video "Ma Tegi Hena" met with criticism and controversy for its sexual imagery, many critics compared it to her breakthrough hit, "Akhasmak Ah".[8] However, Nancy 8 spawned another four music videos.
In addition to her music videos, Ajram has released eight video albums. two DVDsLive at the Jerash Festival 2004 and Ma La Ta'arifunahu An Nancy Ajram were filmed in accompaniment with Ajram's concert in Jordan (2004) and concert tour in USA (2005). Meanwhile the other video albums The Best of Nancy Clips (2008) and Video Clips 2 (2010) were released in the Middle East featuring live performances and music videos. She has additionally appeared in several television shows, including the reality television series Arab Idol, of which three out of four seasons saw her contribution as a judge, and The Voice Kids, where she served as a coach.
Music videos
Eight of Ajram's videos have been directed by Nadine LabakiK'naan features in "Shaggaa Bi Alamak" (Wavin' Flag)Leila Kanaan directed more than ten of Ajram's music videosKhaled features in "Shaggaa Helmak"
A sequel to the video of "Yay" where Ajram is now a bride in a traditional Lebanese wedding. Traditional wedding beats and chants added at the beginning of the song.
2005
"Oul Tani Keda"
Luca Tommassini
Video made of footage of backstage scenes from Ajram's first Coca-Cola commercial.
In this drama, Ajram portrays a sad wife who discovers that her husband is cheating on her with her best friend. Ajram wakes up at dawn and cries in the bathroom recalling events.
Continues Ajram's fourth Coca-Cola commercial with the circus theme.
"Ana Yalli Bhebbak"
Pascale D'Ash
Continues Ajram's first DAMAS Jewellery (Farfasha) commercial. Ajram enters a bored cafe which is brought to life with the discovery of her identity and her new song, in a fun and simple video.
"Ehsas Jdeed"
Said El Marouk
Extended Version. Ajram falls in love with whom she discovers to be a deaf and mute man.
2007
"Elli Kan"
Diamantino Ferreira
Continues Ajram's second DAMAS Farfasha commercial where Ajram is a college student who falls in love with her stalker.
Medley of four songs. Ajram is a kindergarten teacher who tells the story portraying a fairy, mother, and teacher, respectively for each song and the credits.
Additional musical intros and outros. Continuing the story of the rich girl who falls in love with the poor and deaf man in "Ehsas Jdeed", we step into their lives as a married couple with their ups and downs, and Ajram is in for a surprise about her husband.
Extended Version. In a short-movie drama in times of war, Ajram plays the role of a lady separated from her lover, a resistance leader, who helps him by transmitting secret information about the enemy.
"Ibn El Giran"
Mike Harris
Continues Ajram's third Damas Jewellery (Farfasha) commercial. Ajram walks around in her old neighborhood.
In a strange, colorful world, Ajram is annoyed by her self-obsessed boyfriend who flirts with women everywhere; yet, she always manages to give him reason to regret it.
Ajram tries to get over her ex-boyfriend who cheated on her, during the video she remembers their good times together but eventually makes the decision to break up and gives him his stuff back.
The story revolves around a royal love-story between two princes in a palace where they had grown up together.
"Yalla"
Angy Jammal
Ajram plays a high school student leading a double life, when she is not having a crush on one hunky curly-haired boy during the day, she is the superstar Nancy by night.
2015
"W Bkoun Jayi Wadeak"
Fadi Haddad
Ajram appears in a beautiful and romantic performance.
Ajram in an old-school American-style diner, dressed in a metallic baseball jacket and denim shorts and getting weirdly over-familiar with the venue's jukebox.
"Badna Nwalee El Jaw"
Non-album single
Samir Syriani
Ajram and her fellows walk into a house full of depressed people and change the atmosphere by singing and dancing.
Timed to coincide with Egypt's hosting and winning of the African Cup of Nations football tournament, taking it by storm. It was filmed by Mobinil sponsors and not Ajram, which is the reason it isn't considered of her videos. It rather shows Egyptians representing the diversity of the country lip-sync the patriotic lyrics of the song.
Dedicated for Lebanon. It was released before the 2006 Lebanon War, however the video shows her singing in the studio was released after and for the war.
Made about the cartoon mascot called Papa Porto for Egypt's Porto Resorts as part of a promotional campaign. The video features the cartoon character having fun at the resort.
Dedicated to celebrate the launch of the New Suez Canal. The video showcases Egyptians celebrating the Suez Canal by dancing and waving Egyptian flags.
Features one live performance and eight music videos for songs from her fourth and fifth studio albums, Ah W Noss (2004) and Ya Tabtab...Wa Dallaa (2006).
Ajram filmed two advertisements for Melody Hits channel. In the first one she talks to the viewer explaining about the channel's SMS and song codes and the way to use them. The second is a ringtone ad where the hero is awakened by an "Akhasmak Ah" tone that brings Ajram herself dancing to him until it's over.
Three versions were made for this ad. In the first one Ajram is bored in a cafe and Coke brings it alive to a concert. The second is an instrumental edit, Coke beats only in the cafe, ending with Ajram's Laugh. The last one is a concert edit, Ajram only appears on stage throughout the commercial.
Audience watch as the magician performs, but then the hero performs a more impressive magical trick giving Ajram the Coke. The circus explodes with life with an Ajram concert and performance much inspired by Moulin Rouge or Cirque Du Soleil.
Promoting the Nancy special edition Sony Ericsson Walkman Phone, a pink version of the Sony Ericsson W595, with her signature on it. The commercial shows Ajram and her band appear with the phone's shake control as a guy tries to please his date, changing the mood from romantic to rock.
Promoting the Farfasha Collection campaign through a re-signed contract. In the main commercial Ajram portrays as having fun with her friends during a night out in downtown Beirut.
Ajram only provided vocals in a new version of "Shater" song, with a different lyrics fitting the brand, for this advertisement to promote the new and improved diaper.
Ajram joined Sanita's Bambi as the spokesperson for its new TV ad campaign under the slogan "Allem Walad, Btebni Balad" (Educate a Child for a Better Tomorrow).
Under the slogan "Small things make a big difference", Ajram joined Orange Egypt as the spokesperson for its Ramadan TV ad campaign alongside Tamer Hosny.
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