Mrs. Dash

This article is about the seasoning. For women named Dash, see Dash (disambiguation).
Mrs. Dash
Place of originUnited States
Invented1981

Mrs. Dash is an American brand of salt-free seasoning that was introduced in 1983 and was marketed by B&G Foods.[1] The best known varieties of Mrs. Dash are granulated mixtures of dried herbs and spices which are sold in small plastic shaker bottles holding 2.5 oz of product, 1.25 oz packets, for seasoning a 'family-size' meal, and .02 oz single-serving packets for consumers and institutional use, e.g. for patients on sodium-restricted diets.

The product line was originally developed by Carol Bernick, now executive chairperson of the company. In the 1980s, while a marketing executive at the firm, she was frustrated with the products available to flavor the meals she prepared at home for her family. She invented a salt-free blend of her own to fill the need for a convenient way to flavor the food without using salt. The original formula, which was first marketed in 1981,[2] was developed with a variety of spice suppliers. Before settling on the name "Mrs. Dash," the company considered the name "Mrs. Pinch."

The brand was formerly owned by Alberto-Culver; following the merger with Unilever, it sold its food business to B&G Foods.

In 1990, Mrs. Dash used the tagline "I Love Mrs. Dash". In 1993, it adopted the tagline "A Garden of Flavor, Instead of Salt", and in 1994, the tagline "Do it Better with Mrs. Dash" was used.

In early 2020, the product was rebranded as "Dash", dropping the "Mrs." from its name.[3][4]

Seasoning blends

The company produces seasoning blends in thirteen varieties:[5]

  • Original[6]
  • Extra Spicy[7]
  • Lemon Pepper[8]
  • Southwest Chipotle[9]
  • Tomato Basil Garlic[10]
  • Garlic & Herb[11]
  • Italian Medley[12]
  • Onion & Herb Blend[13]
  • Table [in 2.5 oz and 6.75 oz bottles][14]
  • Fiesta Lime[15]
  • Caribbean Citrus[16]
  • Everything But the Salt
  • Spicy Jalapeño

It also produces grilling blends in two flavors (originally known as Papa Dash):

  • Steak Grilling Blend [17]
  • Chicken Grilling Blend [18]

Marinades

The company produces three flavors of 10-minute liquid marinades sold in 12 oz plastic bottles:[19]

  • Garlic Herb
  • Lime Garlic
  • Sweet Teriyaki Marinade

References

  1. ^ "Homepage". B&G Foods, Inc. Archived from the original on 16 October 2014. Retrieved 12 October 2014.
  2. ^ "About Mrs. Dash". Archived from the original on 2014-03-07. Retrieved 2014-02-26.
  3. ^ Wohl, Jessica (2020-02-20). "Mrs. Dash is dropping 'Mrs.' from its name". adage.com. Archived from the original on 2020-08-15. Retrieved 2020-08-21.
  4. ^ Castrodale, Jelisa (21 February 2020). "Mrs. Dash Is Changing Her Name, Dropping the 'Mrs.'". Food & Wine. Retrieved 2 March 2022.
  5. ^ "Varieties of Mrs. Dash Seasoning Blends". Archived from the original on 2014-03-07. Retrieved 2022-07-30.
  6. ^ "MRS. Dash® Original Blend | MRS. Dash". Archived from the original on 2017-09-17. Retrieved 2017-09-17.
  7. ^ "Mrs. Dash Extra Spicy Seasoning Blend". Archived from the original on 2014-03-30. Retrieved 2014-03-24.
  8. ^ "Mrs. Dash Lemon Pepper Seasoning Blend". Archived from the original on 2014-03-30. Retrieved 2014-03-24.
  9. ^ "Mrs. Dash Southwest Chipotle Seasoning Blend". Archived from the original on 2014-03-30. Retrieved 2014-03-24.
  10. ^ "Mrs. Dash Tomato Basil Garlic Seasoning Blend". Archived from the original on 2014-03-30. Retrieved 2014-03-24.
  11. ^ "Mrs. Dash Garlic & Herb Seasoning Blend". Archived from the original on 2014-03-30. Retrieved 2014-03-24.
  12. ^ "Mrs. Dash Italian Medley Seasoning Blend". Archived from the original on 2014-03-30. Retrieved 2014-03-24.
  13. ^ "Mrs. Dash Onion & Herb Seasoning Blend". Archived from the original on 2014-03-29. Retrieved 2014-03-24.
  14. ^ "Mrs. Dash Table Blend". Archived from the original on 2014-03-30. Retrieved 2014-03-24.
  15. ^ "Mrs. Dash Fiesta Lime Seasoning Blend". Archived from the original on 2014-03-30. Retrieved 2014-03-24.
  16. ^ "Mrs. Dash Caribbean Citrus Seasoning Blend". Archived from the original on 2014-03-30. Retrieved 2014-03-24.
  17. ^ "Mrs. Dash Steak Grilling Blend". Archived from the original on 2014-03-07. Retrieved 2014-02-26.
  18. ^ "Mrs. Dash Chicken Grilling Blend". Archived from the original on 2014-03-07. Retrieved 2014-02-26.
  19. ^ "Varieties of Mrs. Dash Marinades". Archived from the original on 2014-03-07. Retrieved 2022-07-30.