Mona Johannesson (born September 18, 1987, in Huskvarna, Sweden) is a Swedishmodel.[3] In Sweden, she is considered to be one of the top models in the country.[4]
Johannesson was discovered at the age of 14 by an IMG Models scout while she was at a horse trials event in Gothenburg, Sweden. She modeled only part-time until she finished school. Once she finished her education, she moved to London. Her big break came when an editorial in Fjords magazine re-created some of model Kate Moss's most famous poses, and Johannesson was quickly dubbed "The Next Kate Moss", including by Vogue.[5] The nickname "Baby Kate" has stuck with her ever since.[6] By January 2005, she had already appeared in British Vogue, Pop, Italian Vanity Fair and Italian Vogue.[7]
Johannesson has walked in numerous fashion shows including Chanel, Dolce & Gabbana, Nina Ricci, Miu Miu and Burberry. Her list of advertising campaigns includes Armani Exchange, Boucheron Jewelry, Bulgari, Burberry Blue, Cacharel, Costume National, Filippa K, Hogan, Hugo by Hugo Boss, H&M Divided, iBlues, J.Crew, Kurt Geiger, Les Printemps, Nina Ricci, Tse Cashmere, Ungaro Fuchsia and Valentino RED.[8]
^Sofi listar Sveriges hetaste modeller, Aftonbladet, November 15, 2009 (listing Johannesson 4th among Sweden's top models, noting her involvement in TV ads for Chanel, Kenzo, Nina Ricci, Paul Smith, Dolce & Gabbana, Burberry, and Fendi, and ad campaigns for Tommy Hilfiger, H & M, and Topshop) - Hetaste modellerna i Sverige just nu, Expressen (in Swedish), February 11, 2007 (ranking Johannesson as the top model in the country at the moment, as reported by Swedish Cosmopolitan) - Det är väl tryckfel..., Expressen (in Swedish), February 10, 2007 (noting that readers have voted the "supermodell" as the third sexiest woman in Sweden)
