In 2002, Rogers founded Stop The Box, his first internet activism effort. "The 'Box'," referred to a 20 ft. wide, 10 ft. height and 8 ft depth unattended structure that housed a prototype automatic convenience store. The Box was owned by TikTok Easy Shop company. Rogers created a website and organized resistance among residents living near the store. He coordinated protests and education campaigns against it. Rogers also discovered that the internet domain registration and the company were wholly owned by the McDonald's Corporation.[15][16][17][18] Rogers had a letter published in The New York Times relating to the machine.[19] The machine was removed within months of its installation.[20]
In 2008, citizens of California approved Proposition 8, a voter initiative to repeal the state's marriage equality law. Under the law before the passage of Proposition 8, same sex couples were allowed to marry in the state. Because the initiative passed, marriage equality for gay and lesbian couples in the state was repealed. Following the election, Rogers learned that a Subway Franchisee in Merced, California had donated $2,500 to the Yes on 8 campaign. Under threat of a boycott, Rogers made the following demands of Subway:
Repudiate the gift
Add sexual orientation and gender identity to the corporation's non-discrimination policy.
Give an equal gift to the opposing side.
Subway agreed to the first two[21][22] and Rogers dropped his demand for the equal gift when the original gift was rescinded. Subway's headquarters wrote to all locations (over 30,000) explaining how the gift was in violation of franchisee policies. The company also explained that the company's non-discrimination policies would now include sexual orientation and gender identity.[23]
Blog
On July 7, 2004, Rogers launched BlogActive, a personal blog.[24] The blog was a focal point for outingcloseted gay politicians who actively opposed gay rights. His work was profiled twice by The Washington Post, including a 2007 profile which asked if Rogers was The Most Feared Man On [Capitol] Hill.[25]
Rogers' first major outing report was on US Rep. Edward L. Schrock (R-VA).[26] Rogers published a set of recordings of Schrock[27][28] using the MegaMates/Mega Phone Line, a service for men to meet other men for the purposes of meeting for sexual encounters.[29] On August 30, 2004, during the Republican National Convention, Schrock ended his reelection campaign.[30]
One year prior to the publishing of emails from US Rep. Mark Foley to a 16-year-old seeking sexual encounters,[31] Rogers reported on Foley on March 4, 2005.[32]
On October 17, 2006, Rogers reported on sexual liaisons between US Senator Larry Craig (R-ID) and unnamed individuals in Washington, DC's Union Station.[33] Rogers uncovered a news story from 1982 that tied Craig to a sex and drug scandal in the US Congress. Rogers reported on more recent activity in various places throughout the nation. Rogers' report prompted Craig to issue a denial.[34] Nine months later, on June 11, 2007, Craig was arrested in the Minneapolis-St. Paul International Airport for lewd conduct.[35]
Outrage
Rogers is the subject of the Magnolia Pictures/HBO film Outrage, a 2009 documentary by director Kirby Dick. The film focuses on closeted politicians and senior political staff who work against the LGBT community.[36] Rogers's activities are followed and a number of his cases, including US Rep. Ed Schrock and US Senator Larry Craig are central themes to the film. Rogers also served as a consultant to the filmmakers.
In 2004 Rogers appeared on The O'Reilly Factor with Bill O'Reilly. During his appearance Rogers challenged the talk show host because O'Reilly outed a member of the Massachusetts Supreme Court, while attacking Rogers' work. The exchange was reported in the Chicago Tribune.[39]
^Rogers, Michael (September 4, 2012). "Vendor Without a Face". The New York Times. Archived from the original on 2 December 2013. Retrieved 24 November 2013.
