Melissa Aronczyk is a Canadian media studies scholar[1] working in the United States. She is a member of the faculty of Rutgers University in the School of Communication and Information[2] and affiliated faculty in Sociology and with the Eagleton Institute of Politics. Her expertise includes media and political promotion, corporate political advocacy, nationalism, and the political purposes of branding.[3][4] Dr. Aronczyk has published three books, Branding the Nation: The Global Business of National Identity from Oxford University Press in 2013,;[5]Blowing Up the Brand: Critical Perspectives on Promotional Culture from Peter Lang, in 2010 (co-edited with Devon Powers).[6][7][8] and A Strategic Nature: Public Relations and the Politics of Environmentalism (Oxford University Press, co-authored with Maria Espinoza) in Spring 2022.[9]
Dr. Aronczyk's work has been featured on the BBC,[10] in The Washington Post,[11] The Intercept,[12] Grist Magazine,[13] and the podcast Drilled,[14] among other media outlets.
In 2015, she was co-recipient of the International Communication Association's Outstanding Young Scholar Award.[15] Prior to joining Rutgers, she was a professor of communication at Carleton University in Ottawa.[6] She holds a Ph.D. from the Department of Media, Culture and Communication at New York University.
^LaMotta, Lisa (January 15, 2007). "Free NYC-branded condoms aim to increase HIV/AIDS awareness". PR Week.
^Bennett, Catherine (June 9, 2018). "Tie a good cause to a bath bomb and watch your profits rocket; Lush's espousal of the #spycops scandal is merely the latest in a line of cynical stunts". The Observer (London).
