MVE Management (formerly known as Margravine Management) is a talent management company founded in 2018 by Joe Sugg and Caspar Lee in partnership with IMG.[1][2][3] The company was originally headquartered in London, England, and expanded to the United States in 2023.[4]
History
MVE is a joint venture with IMG and influencers Joe Sugg and Caspar Lee.[1] It was founded in 2018 under the name Margravine Management, as Sugg and Lee expressed interest in pivoting from content creation to the entertainment business.[5] It was cited to be the first company to offer talent led support in the influencer industry.[3]
In October 2019 they signed the family vlogger and musician LadBaby.[6] In September 2022 Dean Ondrus Coulson and Claudia Parrinello were appointed to oversee US operations before taking a global role from Jan 2023. In 2023, they rebranded as MVE, and opened an office in Los Angeles, California to acquire talent in the United States.[4] In July 2024, Minnie Harding was hired as UK Talent Boss, formerly at Simon Cowell's agency, YMU.[7]
