This is a list of countries with Jollibee franchises. This list only includes the Jollibee fast food chain brand of Jollibee Foods Corporation (JFC) and excludes other brands owned by the company.
As of November 2024, Jollibee operates over 1,300 stores in the Philippines and 400 elsewhere.[1]
According to a 1995 article in the Wall Street Journal, Jollibee had five locations in Brunei, two in Jakarta, Indonesia, and one in Dubai in the United Arab Emirates along with 160 locations in the Philippines.[3]
By the end of 2011, Jollibee had 31 locations in Vietnam, 27 in the United States, 11 in Brunei, 7 in Saudi Arabia (all in Jeddah), and 1 each in Hong Kong and Qatar along with 747 locations in the Philippines.[4]
Jollibee has 8 outlets in Metro Manila at the time of its incorporation. It credits the Cubao branch as its first outlet.
The first ever Jollibee branch was in Cubao, Quezon City which opened in 1975 as a Magnolia Ice cream parlor. When Jollibee was incorporated in 1978, there were 7 branches in Metro Manila. The first franchised outlet of Jollibee opened in Ronquillo Street, Santa Cruz, Manila in 1979.[6]
The fast food chain's first outlet outside Luzon was in Cagayan de Oro in Mindanao.[6] The store opened in 1991 at the Limketkai Commercial Complex.[7]
The 100th branch in the Philippines opened in Davao City in 1991 while its 500th store opened in Basilan in 2004.[6]
There were 954 Jollibee branded restaurant locations in the Philippines officially recorded to be operating during November 2016.[8] The 1,000th Jollibee store in the country at the Bonifacio Global City was opened in 2017.[9] By the end of 2019, Jollibee had 1,200 stores in the Philippines.[10]
As of September 2023, Jollibee operates over 1,500 stores, 1,150 of which are in the Philippines.
Jollibee's first overseas location opened at Roxy Square in 1985, which was operated by Jollibee Foods (Far East) Pte Ltd. However, it was closed a year later after winding up operations [13]
The fast food chain reestablished its presence in Singapore on March 12, 2013. The franchise in this country is jointly owned by Beeworks Inc. and a wholly-owned Jollibee subsidiary called Golden Plate Pte. Ltd. [14]
As of March 2024, Jollibee had 17 locations on the island city-state and operated from delivery-only kitchens.[12]
Nesma United Ltd. is the franchise company operating all Jollibee branches in Saudi Arabia. The first branch opened by the franchise company was at the Jeddah International Market in 2008. By December 2016 there are 12 Jollibee branches in the kingdom with presence in the cities of Al Khobar, Jeddah, Jubail, Riyadh, Taif and Yanbu.[19]
Jollibee opened its first store in the United Arab Emirates in April 1995 in Dubai[21] but later closed.[22] In February 2014, it was announced that Jollibee Food Corporation signed a joint venture agreement with Golden Crown Foods LLC to form a subsidiary company called Golden Plate Pte. Ltd. which was created to operate and own Jollibee stores in the United Arab Emirates.[23] In May 2015, Jollibee returned to the Emirati market by opening a store at the Dubai Mall in Dubai.[24][25][26] The following year, a second location was opened in the Mall of the Emirates in February 2016,[27] quickly followed by a third location in BurJuman Centre in April 2016,[28] and a fourth store in Al Ghurair Center opened in August 2016.[29]
On 28 December 2016, the first Jollibee outlet in Abu Dhabi opened at the Mushrif Mall.[30]
The Filipino chain had previously entered the Malaysian market in the 1990s although it was forced to closed its operation in 1997 during the Asian financial crisis.[32][33] Jollibee only had a single outlet during its 1990s operations in Malaysia[34] which was situated in Sabah.[35]
After 21-year absence, the fast-food eatery returned in Malaysia following the opening its first outlet in Kota Kinabalu, Sabah, in December 2018.[31] Kota Kinabalu was chosen as their first return entry in the country due to the large Filipino diaspora in the city.[36][37] In February 2019, the company announced its plan to open over 100 stores in Malaysia in the next 10 years, including 50 stores in Sabah and Sarawak.[38]
On February 8, 2022, Jollibee opens its second outlet in Petaling Jaya, Selangor, which is also the first outlet to be opened in West Malaysia.[39]
On the island of Guam, a U.S. territory, Jollibee had opened a location there in 1996[41] but later closed the branch sometime before 2009.[42] A second location was reported to have opened in the Agana Shopping Center in February 2000.[43] There are no records on when the second location had closed, but no Jollibee locations are known to exist on the island of Guam by 2009.
It was reported in July 2017, that Jollibee planned to reopen a branch in Guam,[9][44] Jollibee reestablished presence on 7 April 2019 by opening an outlet at the Micronesia Mall in Dededo.[40]
Jollibee opened its first branch in Hong Kong in 1996[46] in the Central District[47] when it was still under British administration. The number of outlets in the city which shortly became a Chinese territory grew to five but the fast food brand saw closure of outlets.[47] In 2016, Jollibee started reopening outlets.[46][47] By December 2017, there are 8 Jollibee outlets in Hong Kong.[46]
Vietnam is the only country (besides the Philippines) to have 100 or more Jollibee outlets.
The first Jollibee branch in Vietnam was opened in October 1996 at the Superbowl Mall [sic] in Ho Chi Minh City.[49] By 2010, Jollibee had 10 locations in Vietnam, all located in Ho Chi Minh City except for a lone branch located in Bien Hoa City.[49] By the end of 2011, the 30th branch was opened in the Long Binh District of Hanoi.[50]
Jollibee had no less than 20 stores in Vietnam as of 2012, with branches in the cities of Ho Chi Minh City, Hanoi, Da Nang, Nha Trang, in the provinces of Vinh Phuc, Dong Nai and in the Mekong Delta Region.[51]
By the beginning of 2018, Jollibee opened 100 stores in Vietnam, and its 100th branch opened in Can Tho.By the end of 2024, the 200th store was inaugurated.[52]
In 2015, Jollibee first indicated it would expand to Canada with plans to open the first Canadian branch in Toronto.[68][69]
The first Canadian Jollibee location opened in December 2016 in Winnipeg, Manitoba.[70][71] The city was chosen as the first Jollibee location by JFC due to it being the Canadian city with the highest density of Filipinos.[72] The location became the 35th in North America, with the other 34 locations in the United States.[73] The first outlet in Toronto opened in Scarborough on April 1, 2018.[74]
The first Jollibee outlet in Italy and in whole of Europe opened at the Piazza Diaz 7[81][82] in Milan, Italy, on March 18, 2018.[83]Jollibee Foods Corporation's entrance in the European market was a result of a joint venture with Singapore Blackbird Holdings.[82] JFC announced the joint venture in April 2017.[84] Plans to open a Jollibee branch in Italy already existed as early as August 2015 when Jollibee officials met with Milan's Chamber of Commerce to discuss possibilities on opening a branch in the northern Italian city.[85]
On September 29, 2020, the Jollibee second outlet in Italy opened at Prati in Rome, Lazio.
Jollibee opened its first UK outlet in Earl's Court, London on October 18, 2018.[88] It opened its first outlet outside of England in July 2021 in Cardiff, Wales,[90] while its first outlet in Scotland opened in February 2022 in Edinburgh.[91]
The sole branch in Port Moresby closed following the publication of a newspaper print advertisement that falsely implied that the local branch was trying to purchase dogs and cats as a source of food. Jollibee was unable to track down those responsible for the ad but had suspected several competitors.[95]
Closed down due to the 1997 Asian financial crisis.[32][33] Jollibee entered the Indonesian market in 1991 and by 1995 it had two stores in Jakarta.[3] The company plans to return to the country and re-establish its presence there.[96]
Jollibee launched its first mainland China branch in Xiamen in 1998 but later closed in 2001.[97] Jollibee focused on acquiring already popular restaurant chains in China.[98] However, in their drive to expand the company's foreign presence faster, they are now considering returning to the mainland Chinese market.[99]
Jollibee had two branches on the island of Saipan in the Northern Mariana Islands, a U.S. territory. The first location was opened in the village of Garapan on December 10, 1999.[100] A second location was opened in the village of Chalan Kanoa in January 2000.[101] The Chalan Kanoa branch was closed in 2004[102] and the main Garapan branch closed in February 2009 due to declining sales.[42]
Planned locations
Europe
Jollibee had previously targeted opening a branch in Romania in 1995.[103][104] In 2021, JFC was targeting to add 50 stores in Europe in the following five years.[105][106]
Asia Pacific
Australia and Japan
In an October 2015 forum, Jollibee president and CEO Tony Tan Caktiong announced that Jollibee planned to open their first branches in Australia and Japan by 2018.[68][69] In a signing ceremony on 26 October 2016, Caktiong said that Jollibee might open stores in Japan in 2018.[107] Within the same month, JFC secured partnership with Ise Foods (renamed Tamago & Company Inc) to open a Jollibee outlet in Japan.[108] By October 2017, the projected dates of Jollibee's entrance into the two markets were pushed to 2020.[109]
On 4 April 2022, it was reported that Jollibee will be opening its first Australian branch in Campbelltown, a suburb of Sydney, New South Wales, with pre-construction plans already in progress.[110][111]
Thailand
Jollibee planned to open its first outlet in Thailand sometime around 2024.[112]
Chile
As of 2024, Chile has 2 unfinished WIP franchises for Jollibee that have yet to initiate construction. One is in the Santiago city centre with the other one recently established in Lampa. It is unsure when Chile will have its debut with Jollibee, but it is predicted that the debut will happen by the next 2 years. Once it debuts, it will be the first ever franchise for Jollibee in the entirety of South America and in Latin America.[citation needed]
Others
Jollibee also considered reestablishing presence in Indonesia in late 2016 to mid-2017.[96] It also considered reestablishing presence in China.[99] The chain planned to come to Cambodia and Bangladesh at an undisclosed date.[113][114]
References
^Fuentes, Arthur (November 19, 2024). "Jollibee eyes continued growth through International stores, coffee". ABS-CBN News. Retrieved January 7, 2025. "We have 1,700 stores globally, of which almost 1,300 is in the Philippines, and the balance of 400 is outside, with Vietnam being, again, the second-largest market after the Philippines," Shin said.
^ abHamlin, Kevin (May 31, 1990). "McDonald's feels sting of archenemy in Philippines". The Washington Times. p. C1. Retrieved January 5, 2019. McDonald's is fighting back with a determined effort to catch its upstart rival. Last year it opened eight new outlets, a big increase on the four to five new restaurants opened in each of the previous few years. It now has 25 outlets, compared to Jollibee's 58. But Jollibee opened nine new outlets last year and plans another 10 in 1990... That means Americans and Canadians on the West Coast of North America will soon be sampling Jollibee's Yumburgers, Champs and Chicken Joy. It plans to open "pilot" stores in key West Coast cities within three years and is also looking to expand into the Middle East. Jollibee already has opened two stores in Taiwan and one in the affluent Sultinate of Brunei. Its flexible approach to customer requirements has continued overseas. In Taiwan, it has added a fish fillet sandwich... Jollibee found the Taiwanese didn't like its sweet spaghetti sauce and so made it "more bland." In Muslim Brunei, it calls its hamburgers beefburgers and is certified as a restaurant that prepares food according to Muslim law. "You have to adjust to their customs and religion," Mr. Sumulong said. "They won't eat 'hamburgers' because pork is forbidden." The same flexible approach will be used to spearhead expansion into North America and help the company achieve its goal of becoming a 200-store chain by 1995.
^ abReyes, Rexie (October 3, 1995). "Philippines' Largest Fast-Food Chain Looks to Extend Its Overseas Reach". The Wall Street Journal (Eastern ed.). ProQuest398474745. Retrieved January 5, 2019. It already has eight stores abroad: five in Brunei, two in Jakarta, Indonesia, and one in Dubai in the United Arab Emirates... In the Philippines, Jollibee has 160 outlets... Jollibee plans to enter foreign markets through franchising agreements. The company is hesitant about opening outlets abroad through joint ventures because when it first started expanding overseas several of its joint ventures ran into trouble, says Raffy dela Rosa, vice president finance, referring to the company's two Jakarta outlets, which opened about four years ago. "The problem was more of entry positioning," he says, adding that Jollibee has solved the problem by turning the Indonesian stores into franchises this year. Jollibee's first overseas store opened in Brunei in 1988.
^"Interview with Jollibee". Inspire Magazine (July–September). Catalyst Sdn. Bhd. 2014. Archived from the original on December 15, 2018. Retrieved December 16, 2016.
^Garcia, Ben (November 24, 2011). "Jollibee to open branch in Kuwait next month". Zawya. Archived from the original on June 15, 2012. Retrieved December 16, 2016. In fact, Jollibee-Kuwait opened its first store in 1994 and lasted till 1999.
^Jung, Carolyn (June 10, 1998). "Fast-food Chain From Asia Lands In Daly City". San Jose Mercury News. p. 2F. Retrieved January 5, 2019. Jollibee International, Asia's fastest-growing food service organization, is opening its first U.S. restaurant on Saturday in Daly City.
^"Jollibee to feed U.S. and Guam outlets". Marianas Business Journal. May 28, 2007. Retrieved January 5, 2019. Jollibee USA plans to open five new stores in 2007 — Jollibee Las Vegas [opened May 2] Jollibee San Bruno and Vallejo California will open around September or October and Jollibee Sacramento and in the Panorama Mall [in Panorama City Calif.] by December. Jollibee Las Vegas is the 12th store of the fast-food outlet in U.S. mainland.
^Engle, Erika (December 14, 2010). "Jollibee will be abuzz with its opening today". Honolulu Star-Advertiser. Retrieved January 5, 2019. Hawaii's first Jollibee is No. 27 for the company in the U.S.
^Matray, Margaret (April 7, 2013). "Filipino-food fans, the wait is over ...". Virginian-Pilot. p. B1. Retrieved January 5, 2019. The restaurant opens its doors at 7 a.m. today at Brenneman Farm Marketplace at South Plaza Trail and Princess Anne Road. It will be the first Jollibee to open in the mid-Atlantic region and the third on the East Coast. Based in the Philippines, the chain has about two dozen restaurants open in the United States, including one in Queens, N.Y., and another in Jersey City, N.J.
^Gutierrez, Jason (August 15, 1995). "Manila's Jollibee to expand abroad". United Press International. Retrieved January 5, 2019. The Philippines' largest fast food chain said Tuesday it plans to set up 10 outlets in Guam, Hong Kong, Bahrain, United Arab Emirates, Saudi Arabia, Malaysia and Romania.