Lesara

Lesara
Company typePrivately held company
IndustryFashion
Founded2013[1]
FounderRoman Kirsch[2]
Headquarters
Berlin
,
Germany
Number of locations
24 (Europe)[3] (2017)
Area served
Europe
Key people
Roman Kirsch, Founder and CEO
Robin Müller, Co-Founder and CTO
Matthias Wilrich, Co-Founder and COO
Revenue€75 million[4] (2016)
Websitewww.lesara.com

Lesara was a clothing e-commerce site founded in Berlin in 2013. On November 9, 2018, the company filed for bankruptcy.[5]

History

Lesara was founded in 2013 by CEO Roman Kirsch, COO Matthias Wilrich, and CTO Robin Müller.[6][7] The company's head office was located at the Schicklerhaus in Berlin, Germany, and the second office was in Guangzhou, China.[6]

In November 2018, Lesara CEO Roman Kirsch filed for bankruptcy.[8]


Retail

Main article: Agile retail

Lesara was one of the first companies that used the concept of agile retail within the fashion industry.[9] Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and optimize turnaround on emerging styles.[10] The company used data acquired from Google, social media, and blog posts, then analyzed it to identify current trends.[11]

Criticism

In 2015, Lesara GmbH initiated a legal action against Daniel Brückner, but the case was dismissed by the Landgericht Köln (Regional Court, Cologne) in 2016.[12][13]

In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland.[14]

In early 2018, Manager magazin reported that Lesara inflated revenue figures by not accounting for returns.[5]

References

  1. ^ Michelle, Kuepper (2014-01-13). "Seven-figure funding for Lesara – the online store for discount products". Retrieved 2017-07-07.[dead link‍]
  2. ^ Peter, Maxwill (2015-11-02). "Kleider geil". Der Spiegel. Retrieved 2017-07-07.
  3. ^ "Lesara » Corporate Website". Lesara. Retrieved 15 August 2017.
  4. ^ Nadine, Bayle (2017-06-26). "Lesara, pionnier du prêt-à-porter prédictif". Le Monde. Retrieved 2017-07-07.
  5. ^ a b "Das Wunderkind muss Insolvenz anmelden". manager magazin. Retrieved 11 November 2018.
  6. ^ a b Chloe Gendron,"Lesara: Using Technology To Make Fast Fashion Faster". techcrunch.com. 13 June 2016. Retrieved 6 August 2016.
  7. ^ "Online Fashion Store Expands to 16 Countries in Europe". techcrunch.com. 4 December 2015. Retrieved 6 August 2016.
  8. ^ "Lesara hat Insolvenz beantragt | MDR.DE". www.mdr.de. Archived from the original on 2018-11-10.
  9. ^ Craig Guillot, "Lesara Uses Agile Management and Data to Meet Retail Fashion Trends". insights.samsung.com. Retrieved 6 August 2016.
  10. ^ Nadya Khoja, "Changing Clothes: How Agile Retail is Disrupting the Fashion Industry", business.com, July 20, 2016.
  11. ^ Francois, Badenhorst (2017-02-13). "How Lesara increased its sales by 175% to a 'high double-digit million'". Retrieved 2017-07-07.
  12. ^ "toptestsieger.de vor Gericht - Ein Rückblick auf 2016". toptestsieger.de (in German). 2017-03-17. Retrieved 2017-07-14.
  13. ^ "Landgericht Köln, 28 O 448/15". Retrieved 14 July 2017.
  14. ^ Haefely, Andrea (13 September 2016). "Billigware mit Pseudorabatt". beobachter.ch.