Le Snak

Product typeSnack
CountryAustralia, New Zealand
Introduced1988
Discontinued2022 (New Zealand)

Le Snak is a cheese and cracker snack, which has two compartments, one for the crackers, and one for a cheddar cheese spread which the crackers are be dunked into. Manufactured by Bluebird, it was available exclusively in Australia and New Zealand, until 2022 when New Zealand production ceased. The product continues to be sold in Australia.[1][2] It has no connection with France despite the French-sounding name.[3] In Australia Le Snak is made by Uncle Tobys.[4]

It is marketed as cheap and convenient, and is popular with students and office workers.[1][2] Some consider Le Snak to be an "iconic lunchbox item".[5][6]

History

Le Snak was launched in 1988.[1] In June 2022, PepsiCo announced that they would discontinue Le Snak in New Zealand due to a lack of demand. Production ended in May, however the product is still produced and sold in Australia.[1] Bluebird said that the reason for this was "consumers' taste preferences have changed".[5]

In August 2022, the Australian Uncle Tobys Le Snak created a marmite flavour.[4]

References

  1. ^ a b c d "Le Snak has been discontinued, it's been confirmed". Newshub. Archived from the original on 23 June 2022. Retrieved 9 December 2023.
  2. ^ a b Brookes, Emily (22 June 2022). "Le sob: Iconic lunchbox filler Le Snak has been discontinued". Stuff. Retrieved 9 December 2023.
  3. ^ "You are what you eat". Stuff. 1 October 2012. Retrieved 9 December 2023.
  4. ^ a b "Aussies set for retro treat with Uncle Tobys Le Snak Cheesy Vegemite". Confectionery Production. Retrieved 9 December 2023.
  5. ^ a b "First Snifters, now Le Snaks? Classic Kiwi snacks they should bring back to life". The New Zealand Herald. 5 December 2022. Retrieved 9 December 2023.
  6. ^ Sowman-Lund, Stewart (23 June 2022). "Le Snak the latest victim of discontinue culture". The Spinoff. Retrieved 9 December 2023.