This is the third adaptation of the format in Mexico, following Big Brother México and Big Brother VIP, which Televisa last produced in 2015 and 2005, respectively. After three successful season of La casa de los famosos broadcast on Telemundo, Televisa decided to return the BB format under the new name in hopes for the same success in Mexico.[3][4]
In October 2024, the series was renewed for a third season.[5]
History
Strong rumors suggested the return of the format for about a year, until it was finally confirmed in April 2023. A few days later, Hoy confirmed that their morning host Galilea Montijo would be a host, alongside Diego de Erice and Odalys Ramírez.[6][7]
The reality show would also follow La casa de los famosos of airing the show Sunday through Friday. The only difference is that Sundays would broadcast on Televisa's main channel Las Estrellas, while the weekday episodes would air on Canal 5. Montijo would be hosting Wednesday's nomination and Sunday's elimination live shows, while De Erice and Ramírez would be co-hosting together on the other weeknights.[8] Additionally, Pablo Chagra would be in charge of social media platforms, whereas Cecilia Galeano and Mauricio Garza present the pre-show and post-show on ViX, Televisa's streaming platform where the 24/7 is shown.
On 18 October 2023, TelevisaUnivision renewed the series for a second season.[9][10] The second season premiered on 21 July 2024.[11] On 23 October 2024, TelevisaUnivision renewed the series for a third season.[5]